Managing the unexpected can lead to new and surprising opportunities. On Monday the 16th of July, Guzmán López, an expert on the application of creativity and innovation to the business world, and the author of the book Serendipity, Why Some Are Successful and Others Are Not, will give a lecture to students of the Masters of Design and Innovation, to tell them about the keys needed to achieve success with creativity
This multifaceted consultant is, among other things, a teacher, writer, psychologist, musician, adviser and traveller. Over his long career he has worked for companies such as Adidas, Orange, Lilly, Hasbro and Banco Santander. Additionally, he recently presented his latest project, the ICA - Instituto de Creatividad Aplicada [Institute for Applied Creativity]-, as well as teaching creative thinking and co-creation at Valencia University.
Do you want to learn how to achieve unexpected success? Don’t miss Guzmán López’s lecture.
Being Enterprising with Serendipity, a Lecture by Guzmán López
When: 16th of July, 2012. 10:30 h.
Where: IED Master. Aula Magna. Calle Larra 14, 28044.
Entrance: only for students of the Masters of Design and Innovation
Program Leader: Toni Segarra & Carlos Barrabés.
Start: 29th of January, 2013. The registration period is now open.
End: December, 2013 (August: holidays).
Schedule: Monday to Friday, from 9:30 to 18:00h. Teaching will include lessons, tutorials, research and trips.
Language: lessons will be taught in English and/or Spanish
This post is also available in: Spanish