You can now take part in the competition organised by the architecture and design magazine Dezeen, Jaime Hayon and the IED Madrid. Your design might earn you a place at a workshop held during the Master of European Design Labs ‘13.
The DI (design identity) competition offers you the chance to further develop your creativity. The aim is to re-examine you individual understanding of design, giving rise to new product proposals based on an innovative concept of identity.
You can present a product design from its roots, in the context of an innovative view of identity, generating a new and comprehensive approach to aesthetics and functionality.
IDENTITY-ORIGIN. Being aware of our origins and our education is necessary to situate ourselves as people and as professionals. The cultural legacy and baggage derived from our place of origin, through the creation of a personal view of design, allows us to focus on this approach.
IDENTITY-ENVIRONMENT. Recognising the environment or “race” to which each designer belongs: designer-company, designer-artist, designer-communicator, etc. is a way of identifying oneself. These references have helped designers appreciate, recognise and select only the best elements that they have to offer, becoming increasingly demanding in terms of quality, which has proven to be a key decision.
IDENTITY-PERSPECTIVE. Expressing oneself through the creation of a project, from its development to its completion, is decisive in the process of allowing one’s own identity to become something tangible and provable: here I am and this is my piece; this represents me, this is what I want to do.
You have until the 15th of October 2012 to submit your project. Only one original project per participant is allowed.
The jury is made up of Marcus Fairs, Editor of Dezeen; Jaime Hayon, designer and program leader of the Master of European Design Labsmn; and Dario Assante, Director of the IED Master Madrid.
Deadline for the submission of works: 15th of October, 2012 at 13:00 h. Madrid time (GMT +1)
Deadline for voting: 16th of October, 2012 at 10:00 h. Madrid time (GMT +1)
Announcement of the finalists: 19th of October, 2012 at 18:00 h. Madrid time (GMT +1).
Announcement of the winners: 31st of October, 2012 at 10:00 h. Madrid time (GMT +1).
HOW TO TAKE PART
First of all, register at dezeen.qsc.iedmadrid.com. The only requirement is that you have a creative mind.
Then send us your submission via our website, including the title and description of the concept, and always following the brief.
You can present 1 to 5 images, photos, scans or drawings of the concept. Digital images must be submitted in jpg 72 dpi format with a minimum width of 600 pixels, and optimised for the web (maximum file size: 2Mb).
You can also take part with a video previously uploaded to IED.tv, YouTube.com or Vimeo.com; or with an attached file in pdf, ppt. keynote (maximum file size: 2Mb).
Both Dezeen and the IED Madrid will publish the designs by the finalists.
Two candidates will receive a prize consisting in taking part in a workshop during the Master of European Design Labs ‘13. The workshop will be led by renowned international designers such as Pedrita, Levien Doshi, Cul de Sac, Thomas Krall, El Último Grito, Bergman Pieke, Marloes ten Bhömer, Kolovrat Lidija, Luis Úrculo and Álvaro Catalán de Ocón, to name just a few.
MASTER OF EUROPEAN DESIGN LABS
Program Leader: Jaime Hayon
Start: 29th of January, 2013. The registration period is open.
End: December, 2013 (August: holidays).
Schedule: Monday to Friday, from 9.30 to 18.ooh. Teaching will include lessons, tutorials, research and trips.
Language: the lessons are taught in Spanish and/or English
This post is also available in: Spanish