Rafa Antón, one of the most renowned Spanish creators in the market of advertising, is collaborating with the Masters of Communication Design Labs, where he will share his experience in creative direction and strategic planning.

After developing his career at Vitruvio Leo Burnett, where he was the Executive Creative Director, and being a regular judge at international festivals, such as Cannes Lions, D & AD, C de C, San Sebastián, Art Directors Club of New York, Clo Awards, Eurobest, Laus, Adprint, The Cup, Young Guns, London Awards and New York Festivals, among others, he just recently launched a new proposal called China along with Marta Aguirrezabal, the former president of the same agency.

The project proposes a new focus on the relationship between advertisers and agencies, setting its sights on project-based work, whatever the duration, size and type of client may be.

China originates from the integration of different disciplines, such as the creation and production of ideas, and relies on various strategic alliances, among which we would like to highlight the agreement between a new technology and entertainment consultant, with offices in Tokyo and Los Angeles, as well as the collaboration of the appropriate specialists necessary for each case.

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