A city dreamt up by the most imaginative minds. That’s Milan, a flood of creativity steeped in history design and innovation every day of the year, but which once every twelve months become the epicentre of the international movement. Yes, we are talking about Milan during its Design Week, which revolves around the Salone del Mobile, a key event for creatives taking the Master of Product Design Labs.
One week a year, everything in the city is moved by and for design. The galleries organise special visits, the studios offer exceptional visits and the well-known Design Districts in Milan are drenched in an especially international spirit. Milan showcases its leadership in the fashion, design and architecture world and transmits its prowess to our students.
On this occasion, in addition to the essential visit to the Salone del Mobile and to the Salone Satellite, the version by young design talents from all over the world, our students visited, among others, the Galleria Rossana Orlandi, at the Fondazione Achille Castiglioni and the Fondazione Franco Albini, three iconic design museums bearing the name of their founders, who were renowned figures in the sector.
Additionally, they visited the Villa Necchi Campiglio, a treasure of art and architecture built by Piero Portaluppi between 1932 and 1935, around which has been preserved as one of the most popular Case Museo di Milano. And they visited the Boffi Solferino, the first Boffi store –a multinational design company making furniture to kitchens, bathrooms and creating decoration systems–, devoted exclusively to its bathroom furnishings.
However, the la città di Milano is much more than museums. Milano is a vibrant spirit of emotions which can be felt all around and this can only be understood – and absorbed– walking through its Design Districts. This led our students to the areas of Sant’Ambrogio, Brera, Tortona and Ventura Lambrate, each of which has its peculiarities, history and, naturally, its way of expressing design.
This need to get to know “the real Milan” also led our creatives to discover parallel activities such as the Eat Urban – Food Truck Festival. An homage to open air street food which attracted some of the best gourmet trucks in Italy, where they were also able to appreciate the relationship between food and design.