News

The 5W of the Masters of Design and Innovation. New Visions, New Leaders

Por inmaflor - 16 de julio de 2012 Archivado en News.

Masters of Design and Innovation_IED Madrid

WHAT
What are the Masters of Design and Innovation?

The world in which we live today is constantly moving, changing at a frenzied speed, and, above all, becoming ever more complex. In this context, it is necessary to master the tools to interpret our environment, to ask questions and generate answers.

Conventional training no longer offers the necessary tools: only a new form of multidisciplinary teaching, combined with a methodology based on project culture, can train students to be at the head of successful projects.

Because of this, the Masters of Design and Innovation offer the necessary training to confront changing environments, always from a range of different perspectives.

Master of Communication Design Labs: Heading Complex Creative Processes
“The ambitious aim of this course is to stimulate conceptual thinking, to observe from afar, make thorough judgments and establish the appropriate connections. One of our few convictions is that this way of thinking and acting will govern the future.” Program Leader: Toni Segarra.

Master of European Design Labs: New Keys to Multidisciplinary Design
“To be at the head of this kind of course does not mean having disciples who share one’s style: what is important is for this exercise to work as training for the development of a personal, original and unique method which gradually establishes students’ autonomy from the proposed model.” Program Leader: Jaime Hayon.

Master of Product Design Labs: Research and Technical Development in Design Projects
“I would like students to take advantage of the chance to work with people from a range of contexts and experiences, so that they realise that the discipline of design is much more than aesthetics. It is a matter of applying critical thinking to the entire process.” Program Leader: Clive van Heerden.

Master of Strategic Design Labs: Design as a Business and Innovation Strategy
“In this changing context, full of precariousness but also brimming with opportunity, we can glimpse several new values, one of which is innovation as a global value and a new way of doing things, relating to others, dealing with problems and solutions. All of this can be described as transverse knowledge.” Program Leader: Carlos Barrabés.

WHY
Why study for a Master of Design and Innovation?

  1. to learn as we work, which is the only real way to learn.
  2. because these courses promote research and delve into the frontier between design, strategy and communication.
  3. because the multicultural environment, with students and professionals from a range of countries, offers an enriching personal experience.
  4. because they are bilingual, to promote communication and expression.
  5. because they ensure networking with companies and professionals of national and international renown.
  6. because they are based on an innovative and transverse teaching methodology.
  7. because trips and visits enrich the learning experience.
  8. because the cultural activity during the academic year is intense and contributes to rounding off the learning experience
  9. because they take place in Madrid, a European capital where large institutions and companies are based, and which offers constant cultural activities as well as being accessible and multicultural.

HOW
To learn, conceptualising, developing, producing and communicating
.

Project culture is at the heart of the work dynamic of our methodology, developed through:

  • Creative workshops.
  • Activities and workshops during international visits to institutions and businesses in places such as San Francisco-Silicon Valley, China, Milan, Berlin, London, Denmark, Barcelona, Portugal Paris-Boisbuchet…
  • Seminars and master classes.
  • Case Studies.
  • Lectures.
  • Activities and cultural events.
  • Specific tutorials for the development of projects.
  • Research thesis developed throughout the MA programme.

TO WHOM
To whom are they aimed?

Creative, flexible, open-minded people who long to learn, to grow, to take on challenges… People who ultimately wish to explore the limits of their creativity, and who come from such a wide range of contexts as architecture, communication, industrial design, graphic design, fashion, fine arts, business, marketing, advertising, etc.

AND THEN
Professional Opportunities.

Master of Communication Design Labs: Heading Complex Creative Processes

  • Creative Manager
  • Account Manager
  • Marketing Director
  • Brand Manager
  • Strategic Manager
  • Conceptual Manager

Master of European Design Labs: New Keys to Interdisciplinary Design

  • Senior Designer
  • Design Consultant
  • Design Manager
  • Freelance Entrepreneur
  • Freelance Designer

Master of Product Design Labs: Research and Technical Development in Design Projects

  • Senior Designer
  • Design Manager
  • Project Manager
  • Product Manager
  • Designer Consultant
  • Freelance Designer

Master of Strategic Design Labs: Design as a Business and Innovation Strategy

  • Marketing Director
  • Executive at R+D+i departments
  • Design Manager
  • Project Manager
  • Product Manager
  • Brand Manager
  • Retail Manager
  • Innovation Manager
  • Product and Innovation Systems Consultant
  • Design and ICT Consultant

MORE INFORMATION

Start date: 29th of January 2013. Registration period now open.
End date: December, 2013 (August: holidays).
Timetable: Monday to Friday, full time.
Language: lessons will be taught in English and/or Spanish.

This post is also available in: Spanish

Deja un comentario