The *S,C,P,F… agency, directed by Toni Segarra, has received a Bronze Lion in the Film section of the Cannes Festival, held from June 20-26, 2010. Their advertisement “Security Camera” promoted the theater work based on the novel 1984 by Orwell, performed in various cities in Spain a few months ago by actor/director Tim Robbins’ company.
The spot reflected on the loss of intimacy and our growing vulnerability and impotence before the progressive audiovisual control to which we are submitted throughout our daily lives. The other winning agency was McCann Erickson Madrid, awarded with two Bronze Lions for “T-Moty” (for Campofrío Finissimas) and “Exchange” (Coca-Cola Zero). Including these 3 awards, the total number of Lions won by Spanish national agencies at the 57th Edition of the Cannes Festival comes to 28. 14 Spanish projects made it to the finalists.
Toni Segarra is the Director of the Communication Design Labs Masters, dedicated to communications and design and focused on the new role of creators in companies. The course began in January 2010.
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