Loading Loading
************
Various users

Various authors

Constanza Ramirez
Chile
Strategy Consultant
constanza@nvts.cl

myBarrio, born from the union of proximity and sense of belonging, is a centralized peer-to-peer geolocalized platform for on-demand household and professional services. We connect service seekers with providers through hyperlocal matching, creating opportunity for timely interactions by connecting locals to solve their day-to-day needs. We design for trust.

We tend to underestimate the importance of the networks and relationships we build locally and how they can influence the quality of our lives. We’ve become a technology-driven society, so busy and with no time for relationships other than the one we consider convenient to have, yet there has been a latent oversight in this aspect. Relationships and interactions are losing the empowering benefits and wellbeing they used to provide, and cities are becoming more impersonal because of our individual detachment. Cities are the biggest consumers of sharing services, accounting for 81 percent of global consumption, and as their inhabitants we are the ones who give it an identity, both in spirit and community values.1

There is a type of economy that has a currency that can take any person from being a stranger to someone they can rely on; this currency is trust and the economy is known as collaborative consumption or more commonly as sharing economy, which Rachel Botsman defines as “‘the reinvention of traditional market behaviors—renting, lending, swapping, sharing, bartering, gifting—through technology, taking place in ways and on a scale not possible before the internet. It includes three systems: product service systems, collaborative lifestyles and redistribution markets that enable people to pay to access and share goods and services versus needing to own them outright. A key underpinning principle is ‘idling capacity’: the power of technology to unlock the social, economic and environmental value of underutilized assets.” 2 We have made two great shifts in a century that are critical to the success of this economy, the first is a shift from hyper-consumption and individual ownership to collaborative consumption, where reputation community and shared access have attracted the spotlight. Moreover, trust has shifted from institutions to people. In sharing economies, trust is both and an asset and a mindset.

Out of the three types of sharing economies, there was one that could facilitate interactions locally; collaborative lifestyles, or moreover the sharing of skills, assets and time in peer-to-peer economies, are thriving across Europe and the world, where assets are own and exchanged from person-to-person, no intermediaries, but rather a platform that acts as enabler. It is estimated that the five key sectors of the sharing economy as a whole “will grow at roughly 35% per year, around ten times faster than the wider economy as a whole…by 2025… four out of the five sharing economy sectors we assessed could facilitate over €100bn of transactions on an annual basis, with only on-demand professional services still short of this milestone,” according to the most recent PwC annual review on sharing economies (see market sector section).

Collaborative systems are the closest modern use of technology that connects individuals digitally and physically. From here on, people to trust each other; ratings act as validators since we trust what others have to say about people we don’t know when we are not able to relate to the person directly. Design for trust is powerful and is able to make reputation more relevant than relatability.

Based on our value of proximity, we create opportunity for timely and fruitful interactions by connecting locals to solve the day-to-day needs of their communities, with a focus of on-demand professionals and household services, which are two of the fasted growing sectors of the sharing economy as a whole. We want to facilitate interactions among people living close by and give the opportunity to save time by searching and booking services locally, meet people near them and make money by providing services to other locals. In doing so, our brand would be associated with an empowering concept of local collaborations.

For us, a key attribute we see in sharing economies is the ability to tap the idling assets of locals and reignite the power of barrios. So, if we combined peer services with geolocalization (always taking into account privacy) and complemented it with the design for trust component (ratings), the result would be peer-to-peer interactions on a hyperlocal level, something we have embodied through the creation of myBarrio.

Collaboration, convenience, connections. These are founding pillars of myBarrio but also of community wellbeing, of how we assemble the grounds of our life and is is fundamental for people to have when they need to face difficulties and fears. People today are focused and fueled by getting the things they need done. We run out of time, so we turn to convenience in our decisions, and in taking advantage of this common need, we believe that convenience is the path to building connections locally. The transition to sparking barrios back to life and not having to swarm across town unless it’s because you want to, because people are solutions, and they live next door to you – you just haven’t met them… yet.

We would be the first-to-market platform to effectively combine on-demand household and professional services on a hyperlocal basis, tailoring to these needs through geomapping versus listings by city, ratings and online frictionless payment. On top of this, myBarrio is easily scalable due to user-driven content, as our service seekers and providers set the stage for which services are needed in each new market that we enter. The result is a fully geolocalized service covering a wide number of critical necessities, with potential to uncover idle services capacity that could flourish on a local level and have remained dormant to until now.

Our initial team is made up of two founders with a particular passion for sharing economies and geolocalization trends, something they consider could be immensely disruptive in the development of new service apps. We have covered the development of our platform through a team of four more people covering technological development, financials, marketing and operations.

myBarrio are neighborhoods gone live, where getting help and solutions locally is made possible with your barrio, fueled by locals.

1. By Richard Dobbs, James Manyika, Jonathan Woetzel, Jaana Remes, Jesko Perry, Greg Kelly, Kanaka Pattabiraman, and Hemant Sharma. (2016, April). Urban world: The global consumers to watch. Retrieved October 02, 2016, from http://www.mckinsey.com/global-themes/urbanization/urban-world-the-global-consumers-to-watch

2. Thinking. (n.d.). Retrieved November 2, 2016, from http://rachelbotsman.com/thinking/