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WE’LL, by Laura Mareli

Various users

Various authors

We’ll is a community that is changing the world by connecting socially-responsible creatives with real social needs in order to raise awareness and money.

This project responds to a range of needs. We need more creativity to solve social problems and, in some way, to redistribute economy. Also, creatives need a platform where they can choose more interesting projects, earn money and gain international exposure in a different way. This is a community of socially-responsible creatives.

The journey started with the idea of combining two passions: helping people and design. I’ve taken advantage of several trends, like crowd-founding, crowd-sourcing, co-creation, gamification and social networking to connect social problems with creatives. The process went through different stages, from the initial design to the development of the main idea, a business model canvas and business plan, designing the concept and prototyping it.