Business & Strategic Design Lab

Masters of Design and Innovation - 11 months

  • School: Management

ENTREPENEURSHIP, DESIGN AND INNOVATION - Transform visionary ideas into innovative projects and business opportunities

  • School: Management
  • Start date: 13 January 2021
  • Language : English

    Business & Strategic Design Lab

    The Business & Strategic Design Lab specialization trains professionals who can transform visionary ideas into projects and business opportunities.

    Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability.

    During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society.

    Objectives of the Master of Design and Innovation

    1. Train agents capable of leading change
    2. Develop critical thinking
    3. Learn to coordinate and work in a team 
    4. Develop their own talents and those of their co-workers
    5. Be able to take professional responsibility and integrate environmental and social matters in their planning processes
    6. Be able to adapt to changes and to the evolution of new needs and new media
    7. Master project methodology and propose strategies and innovative solutions to problems in a range of spheres of action

    Objectives of the Business & Strategic Design Labs specialization

    1. Define a corporate vision in which creativity, innovation, design, sustainability and technology are integrated
    2. Incorporate a holistic and systemic dimension to their professional development
    3. Strengthen their identity as professionals, entrepreneurs and leaders of innovative teams 
    4. Define strategies to generate differential value in products, services and projects.
    5. Research, conceptualise, develop, implement and communicate an innovative idea
    6. Have a global and local view of the context in which they conduct their professional activity
    7. To develop creative and innovative skills
    8. To understand a view of design as a strategic factor within an organization
    9. To activate critical and analytical thinking in social and business reality
    10. To predict and interpret trends and future scenarios

    Educational structure

    The program includes a comprehensive curriculum with topics and examples where students will have the opportunity to discover a complete, professional and multidisciplinary vision of the sector. It is divided into contents that correspond to the skills each student will have acquired once the course has been completed.

    • Project
    • Sustainability
    • Leadership
    • Emergent trends
    • Digital and communication tools

    Why do we travel?

    The trips that students take as part of the Masters of Design of Innovation are more than just that. They are experiences that go beyond, creating key moments for learning and personal growth. These trips have the power to change students’ perception of design and innovation, providing them with opportunities to establish connections with the professional world and carrying out projects on the other side of the world.

    The students will first take a trip around Europe. This will situate them in the midst of the professional context of their speciality, and will give them the chance to get closer to important agencies and design studios, with workshops at prestigious companies, sharing experiences with true gurus of design, visiting large factories and keeping up with trends in the most innovative destinations for each discipline.

    Later, they will have the chance to take an intercontinental trip and take part in a range of projects with institutions from all over the world. Students themselves will choose which project they want to develop, depending on their interests, motivations within design and the subject matter chosen for their personal thesis. Designing, executing and communicating is more effective when it is carried out through a real and specific project. Additionally, these include a social aspect, full of sustainability values, befitting the needs of society today. One of the main characteristics will be the multi-disciplinary nature of the trip, which will be taken by students of the three master courses: a combination of talents to carry out social innovation projects which generate a positive impact in their realm of action.

    In the last edition of the Business & Strategic Design Labs specialization students visited destinations such as CopenhagenColombiaIndia or South Africa.

    Professional Opportunities

    • Director of Marketing
    • Executive at R & D + i departments
    • Design Manager
    • Project Manager
    • Product Manager
    • Brand Manager
    • Retail Manager
    • Innovation Manager
    • Creativity Consultant
    • Product and Systems Innovation Consultant
    • ICT and Design Consultant
    • Entrepreneur





    Emergent Trends

    Digital & Communication Tools



    MDI Experience

    Course file

    Business & Strategic Design Lab

    • Type of course : Masters of Design and Innovation
    • Language : English
    • School: Management
    • Start date: 13 January 2021
    • Duration: 11 months
    • Timetable : Morning-Afternoon
    • Attendance: In-person
    • Qualification: Private At the end of the course, students will receive a private diploma attesting to their satisfactory completion of the course
    • Directed to : Professionals related to the field of design, in the broadest sense of the term, with previous studies or professional experience in the area. It is also geared towards people with proven experience in related areas. This Master is a multidisciplinary and international program, on the frontier between design and business management.
    • Admission process : To access this program, students will be selected based on: • Updated curriculum vitae. • Certificate of studies (scanned original document). • Work portfolio (if you have one). • Motivation letter, explaining your interest in this programme. • It is essential to have medium-high oral and written level in English. • Interview in person, by telephone or via Skype.
    • Enrollment rate: 4000 €
    • Course Fee: 2500 €

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