Communication Design Lab

Masters of Design and Innovation - 11 months

  • School: Visual Communication

STRATEGIC POSITIONING, DESIGN AND INNOVATION - Identify challenges and opportunities in the new paradigm of communication

  • School: Visual Communication
  • Start date: 13 January 2021
  • Language : English

    Communication Design Lab

    The specialization of Communication Design Lab offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects.

    The program aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master. 

    More info

    Objectives of the Masters of Design and Innovation

    1. Train agents capable of leading change
    2. Develop critical thinking
    3. Learn to coordinate and work in a team with a multidisciplinary approach
    4. Be able to take professional responsibility and integrate environmental and social aspects into their planning processes
    5. Be able to adapt to changes and the evolution of new needs and new media
    6. Master the project methodology and propose innovative strategies and solutions to problems in a range of spheres of action

    Objectives of the Master of Communication Design Labs

    The Master of Communication Design Labs has been designed to provide access to all the fundamentals of research and the strategic process, including market and consumer research, data analysis and design thinking.

    1. Master the grammar of different languages for effective communication management
    2. Conceptualize, develop and communicate innovative ideas
    3. Lead multidisciplinary teams
    4. Build and communicate long-lasting concepts
    5. Understand marketing problems and find communication solutions
    6. Design long-lasting strategies
    7. Unspecialize and unlearn in order to benefit from a broader view
    8. Establish effective interaction between online and offline communication environments
    9. Integrate communication, strategy, sustainability and innovation

    Educational structure

    The program includes a comprehensive curriculum with topics and examples where students will have the opportunity to discover a complete, professional and multidisciplinary vision of the sector. It is divided into contents that correspond to the skills each student will have acquired once the course has been completed.

    • Project
    • Sustainability
    • Leadership
    • Emergent trends
    • Digital and communication tools

    Why do we travel?

    The trips that students take as part of the Masters of Design of Innovation are more than just that. They are experiences that go beyond, creating key moments for learning and personal growth. These trips have the power to change students’ perception of design and innovation, providing them with opportunities to establish connections with the professional world and carrying out projects on the other side of the world.

    The students will first take a trip around Europe. This will situate them in the midst of the professional context of their speciality, and will give them the chance to get closer to important agencies and design studios, with workshops at prestigious companies, sharing experiences with true gurus of design, visiting large factories and keeping up with trends in the most innovative destinations for each discipline.

    Later, they will have the chance to take an intercontinental trip and take part in a range of projects with institutions from all over the world. Students themselves will choose which project they want to develop, depending on their interests, motivations within design and the subject matter chosen for their personal thesis. Designing, executing and communicating is more effective when it is carried out through a real and specific project. Additionally, these include a social aspect, full of sustainability values, befitting the needs of society today. One of the main characteristics will be the multi-disciplinary nature of the trip, which will be taken by students of the three master courses: a combination of talents to carry out social innovation projects which generate a positive impact in their realm of action.

    In the last edition of the Master of Communication Design Labs students visited destinations such as Amsterdam, Colombia, India or South Africa.

    Professional Opportunities

    • Creative Director
    • Accounts Director
    • Marketing Director
    • Brand Manager
    • Strategic Director
    • Conceptual Designer




    Emergent Trends

    Digital & Communication Tools


    MDI Experience

    Course file

    Communication Design Lab

    • Type of course : Masters of Design and Innovation
    • Language : English
    • School: Visual Communication
    • Start date: 13 January 2021
    • Duration: 11 months
    • Timetable : Morning-Afternoon
    • Attendance: In-person
    • Qualification: Private At the end of the course, students will receive a private diploma attesting to their satisfactory completion of the course.
    • Directed to : Professionals and graduates in any of the disciplines in which the world of commercial communications has become fragmented, from traditional into interactive advertising, public relations, marketing, graphic design and product design. This Master is a multidisciplinary and international program, on the frontier between design and communications.
    • Admission process : To access this program, students will be selected based on: • Updated curriculum vitae. • Certificate of studies (scanned original document). • Work portfolio (if you have one). • Motivation letter, explaining your interest in this programme. • It is essential to have medium-high oral and written level in English. • Interview in person, by telephone or via Skype.
    • Enrollment rate: 4000 €
    • Course Fee: 20500 €

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