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Master of Communication Design Labs

Masters of Design and Innovation - 1 year

STRATEGIC POSITIONING, DESIGN AND INNOVATION - Identify challenges and opportunities in the new paradigm of communication

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Master of Communication Design Labs

The Master of Communication Design Labs offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects.

The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master. 

Career opportunities: Creative director. Account manager. Marketing director. Brand manager. Strategic director. Conceptual director.

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Objectives of the Masters of Design and Innovation

Conceived as project laboratories, the Masters of Design and Innovation have created the right context to promote divergent thinking and analyze current design from different perspectives, training professionals capable of facing the challenges posed by the global market and contemporary society in the areas of product design, communication, production, design concepts and business strategies.

These programs enable students to develop their work in a cross-curricular way, in multidisciplinary environments, leading successful projects. They are divided into:

  • Master of Communication Design Labs
  • Master of Product Design Labs
  • Master of Strategic Design Labs

The goal of these masters is mainly summarized in the following aspects:

  1. Train agents capable of leading change
  2. Develop critical thinking
  3. Learn to coordinate and work in a team with a multidisciplinary approach
  4. Be able to take professional responsibility and integrate environmental and social aspects into their planning processes
  5. Be able to adapt to changes and the evolution of new needs and new media
  6. Master the project methodology and propose innovative strategies and solutions to problems in a range of spheres of action

Objectives of the Master of Communication Design Labs

Objectives - Communication Design Labs - IED Madrid

The Master of Communication Design Labs has been designed to provide access to all the fundamentals of research and the strategic process, including market and consumer research, data analysis and design thinking.

  1. Master the grammar of different languages for effective communication management
  2. Conceptualize, develop and communicate innovative ideas
  3. Manage multidisciplinary teams
  4. Build and communicate enduring concepts
  5. Understand marketing problems and find communication solutions
  6. Design long-lasting strategies
  7. Unspecialize and unlearn in order to benefit from a broader view
  8. Establish effective interaction between on-line and off-line communication environments
  9. Integrate communication, sustainability and innovation

Professional Opportunities

Professional Opportunities - Communication Design Labs - IED Madrid

The main professional opportunities sought after completing the Master’s include:

  • Creative Director
  • Accounts Director
  • Marketing Director
  • Brand Manager
  • Strategic Director
  • Conceptual Designer




Emergent Trends

Digital & Communication Tools



The Masters of Design and Innovation are a meeting point between talent and professionals. An opportunity to expand your network of contacts with international professionals from different fields, and to share experiences with classmates from different nationalities.

From the first day, the students of the Masters of Design and Innovation will have tutors who will guide them along their adventure: internationally renowned professionals whose skills make them an example to be followed, as well as being the perfect guides during the programme.

The Master of Communication Design Labs is coordinated and supervised at all times by international figures from several sectors: advertising, communication and market strategies, consultancy, design, etc.

Ugo Ceria

Ugo Ceria

Program Leader of the Master. Creative Strategist at Facebook for Southern Europe

“We train professionals who will play a key role in the changing future of communications. We want them to understand the revolutionary time communications and the media are going through as well as offering them a working environment that is similar to the business reality: an effective platform for the specialisation of students.”

David Standley - Unit Coodinator - Communication Design Labs - IED Madrid.jpg

David Standley

Unit Coordinator and Tutor of the Master, Creative Director at DMA Partners Design Consultancy

Graphic Designer and Illustrator. He has worked with Nelville Brody and Ian Swift “Swifty” and contributed to important publications. He was editor and owner of Accent magazine, editor and art director of Diario 16 and designed annual reports for companies such as Telecinco and Grupo Mahou.


Former Students

Juan Felipe Dueñas - Former Student 2013 - Communication Design Labs - IED Madrid

Juan Felipe Dueñas

Communication Design Labs 2013

Art Director at Grey Group

Dominique Alessandra Garcia - Former Student 2013 - Communication Design Labs - IED Madrid

Dominique Garcia

Communication Design Labs 2013

Communication Designer at DMA Partners Consultancy

Mónica Ortiz Chávez - Former Student 2012 - Communication Design Labs - IED Madrid

Mónica Ortiz Chávez

Communication Design Labs 2012

Senior Brand Strategist at SUB Design

Javier Díaz Bencomo - Former Student 2012 - Communication Design Labs - IED Madrid

Javier Díaz Bencomo

Communication Design Labs 2012

Communication and Graphic Design at Pull&Bear

Adela Martínez - Former Student 2011 - Communication Design Labs - IED Madrid

Adela Martínez Ríos

Communication Design Labs 2011

Strategic Planning at Havas Worldwide

Mirco Colonna - Former Student 2011 - Communication Design Labs - IED Madrid

Mirco Colonna

Communication Design Labs 2011

Co-founder of Me post branding


The trips that students take as part of the Masters of Design of Innovation are more than just that. They are experiences that go beyond, creating key moments for learning and personal growth. These trips have the power to change students’ perception of design and innovation, providing them with opportunities to establish connections with the professional world and carrying out projects on the other side of the world.

The students will first take a trip around Europe. This will situate them in the midst of the professional context of their speciality, and will give them the chance to get closer to important agencies and design studios, with workshops at prestigious companies, sharing experiences with true gurus of design, visiting large factories and keeping up with trends in the most innovative destinations for each discipline.

Later, they will have the chance to take an intercontinental trip and take part in a range of projects with institutions from all over the world. Students themselves will choose which project they want to develop, depending on their interests, motivations within design and the subject matter chosen for their personal thesis. Designing, executing and communicating is more effective when it is carried out through a real and specific project. Additionally, these include a social aspect, full of sustainability values, befitting the needs of society today. One of the main characteristics will be the multi-disciplinary nature of the trip, which will be taken by students of the three master courses: a combination of talents to carry out social innovation projects which generate a positive impact in their realm of action.

In the last edition of the Master of Communication Design Labs students visited destinations such as Berlin, Colombia, India or South Africa.



Projects - Masters of Design and Innovation

STRAVA, by Ana Elisa Domínguez Tenreiro

Projects - Masters of Design and Innovation

BANKINTER, by Miriam Martín Price

Projects - Masters of Design and Innovation

CARHARTT Work In Progress, by Tessa Dóniga

Projects - Masters of Design and Innovation

AMADEUS, by Kaity Kawar

Projects - Masters of Design and Innovation

JOSEPH, by Sophie Flores

Projects - Masters of Design and Innovation

MOVISTAR, by Karl Hitti

Course file

Master of Communication Design Labs

  • Type of course : Masters of Design and Innovation
  • Language : English
  • School: Visual Communication
  • Start date: February 2018
  • Duration: 1 year
  • Timetable : Morning-Afternoon
  • Attendance: in-person
  • Qualification: Private At the end of the course, students will receive a private diploma attesting to their satisfactory completion of the course.
  • Directed to : Professionals and graduates in any of the disciplines in which the world of commercial communications has become fragmented, from traditional into interactive advertising, public relations, marketing, graphic design and product design. This Master is a multidisciplinary and international program, on the frontier between design and communications.
  • Admission process : To access this program, students will be selected based on: • Updated curriculum vitae. • Certificate of studies (scanned original document). • Work portfolio (if you have one). • Motivation letter, explaining your interest in this programme. • It is essential to have medium-high oral and written level in English. • Interview in person, by telephone or via Skype.
  • Enrollment rate: 4000 €
  • Course Fee: 20000 €
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