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Master of Strategic Design Labs

Masters of Design and Innovation - 1 year

Entrepreneurship, design and innovation Transform visionary ideas into innovative projects and business opportunities

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Master of Strategic Design Labs

The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities.

Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability.

During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society.

Career opportunities: Marketing director. R&D management. Design manager. Project manager. Product manager. Brand manager. Retail manager. Innovation manager. Product and innovation systems consultant. Design and ICT consultant.

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Objectives - Strategic Design Labs - IED Madrid

The platform of the Masters of Design and Innovation is designed so that all the students of the four masters are able to work in the following fields:

  • The development of products and services using both theoretical and technical skills
  • Knowledge of innovation processes
  • The strategic foundation for business success: communication, opportunities and market positioning, brand value and corporate image

In particular, in the Master of Strategic Design Labs, favourable conditions are created to achieve, during a year of training and experiences, the following objectives:

  • Unify the business and creative visions.
  • Manage and coordinate multidisciplinary teams.
  • Reinforce designers’ identity as creative professionals.
  • Construct trends maps with a business vision.
  • Anticipate and interpret future scenarios.
  • Establish personal contacts with various professionals.
  • Conceptualize, develop and communicate innovative ideas.

Professional Opportunities

Professional Opportunities - Strategic Design Labs - IED Madrid

Organizations and companies seek experienced and gifted professionals, with a sense of perspective, to generate projects suited to their demands and identity. Students of the Masters of Strategic Design Labs can work as:

  • Director of Marketing
  • Executive at R & D + i departments
  • Design Manager
  • Project Manager
  • Product Manager
  • Brand Manager
  • Retail Manager
  • Innovation Manager
  • Creativity Consultant
  • Product and Systems Innovation Consultant
  • ICT and Design Consultant
  • Entrepreneur





Emergent Trends

Digital & Communication Tools




The Master of Strategic Design Labs is coordinated and supervised at all times by international figures from several sectors: business strategies, services design, design thinking, etc.

Juan Freire

Program Leader of the Master. Co-founder of XTribe

“We train emerging professionals in strategic design who will be able to lead innovation processes to handle projects dealing with complex issues, generating effective, sustainable and significant solutions. Professionals who are comfortable in today’s world, which is characterised by a continuous series of technological and social disruptions, meaning that constant innovation is the key strategic skill needed by people and organisations.”

Marina Fornes

Tutor of the Master. Co-founder of the in-moción Creativity School

Marina is a design researcher, service designer and session facilitator for design thinking and creativity. She has given training and workshops at IE, IED, MIB, INTEF (Ministry for Education), the h2i institute, BBVA, Accenture and idealista, as well as leading workshops and talks at the CoWorking Spain Conference and 04×10.


Former Students

Benjamin van Gelder - Former Student 2014 - Strategic Design Labs - IED Madrid

Benjamin van Gelder

Strategic Design Labs 2014

Founder of Cooks in Town

Laura Mareli Valdez - Former Student 2014 - Strategic Design Labs - IED Madrid

Laura Mareli Valdez

Strategic Design Labs 2014

Founder of We’ll Make it Real

Sidhika Sooklal - Former Student 2013 - Strategic Design Labs - IED Madrid

Sidhika Sooklal

Strategic Design Labs 2013

Digital Interactive Consultant at Accenture Interactive

Carolina Botto - Former Student 2012 - Strategic Design Labs - IED Madrid

Carolina Botto

Strategic Design Labs 2012

CEO of Joinnus

Vernon Montero - Former Student 2012 - Strategic Design Labs - IED Madrid

Vernon Montero

Strategic Design Labs 2012

CEO of Oxymoron Madrid

Mai Quant - Former Student 2011 - Strategic Design Labs - IED Madrid

Mai Quant

Strategic Design Labs 2011

Programme Manager en Barrabés Meaning



The Master of Strategic Design Labs is planning two international trips during which design studios, exhibitions, educational institutions, museums, companies and research institutions that represent a fundamental tool in the training of Masters of Design and Innovation will be visited.

The presence of students in major cities provide them with a professional and academic network. It is, in short, a unique personal experience and a key form of commitment to their careers.

In previous editions our students visited destinations such as:

  • Basque Country: creativity has led this region to reinvent itself and become a reference point in the world of innovation.
  • Berlin: regarded internationally as the great creative metropolis, which has enabled it to become the first German city to enter the global network of “Creative Cities”.
  • New York and Boston: major world capitals defined by entrepreneurship, essential destinations to understand the latest trends in technology, tools, methodology and communication.

Course file

Master of Strategic Design Labs

  • Type of course : Masters of Design and Innovation
  • Language : English
  • School: Management
  • Start date: February 2018
  • Duration: 1 year
  • Timetable : Morning-Afternoon
  • Attendance: in-person
  • Qualification: Private At the end of the course, students will receive a private diploma attesting to their satisfactory completion of the course
  • Directed to : Professionals related to the field of design, in the broadest sense of the term, with previous studies or professional experience in the area. It is also geared towards people with proven experience in related areas. This Master is a multidisciplinary and international program, on the frontier between design and business management.
  • Admission process : To access this program, students will be selected based on: • Updated curriculum vitae. • Certificate of studies (scanned original document). • Work portfolio (if you have one). • Motivation letter, explaining your interest in this programme. • It is essential to have medium-high oral and written level in English. • Interview in person, by telephone or via Skype.
  • Enrollment rate: 4000 €
  • Course Fee: 20000 €
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By pressing “Send” I accept the “Legal notice ” And the “Privacy policy ”. * Obligatory fields