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Master of Strategic Design Labs

Masters of Design and Innovation - 1 year

ENTREPENEURSHIP, DESIGN AND INNOVATION - Transform visionary ideas into innovative projects and business opportunities

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Master of Strategic Design Labs

The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities.

Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability.

During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society.

Career opportunities: Marketing director. R&D management. Design manager. Project manager. Product manager. Brand manager. Retail manager. Innovation manager. Product and innovation systems consultant. Design and ICT consultant.

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Objectives of the Masters of Design and Innovation

Conceived as project laboratories, the Masters of Design and Innovation have created the right context to promote divergent thinking and analyze current design from different perspectives, training professionals capable of facing the challenges posed by the global market and contemporary society in the areas of product design, communication, production, design concepts and business strategies.

These programs enable students to develop their work in a cross-curricular way, in multidisciplinary environments, leading successful projects. They are divided into:

  • Master of Communication Design Labs
  • Master of Product Design Labs
  • Master of Strategic Design Labs

The goal of these masters is mainly summarized in the following aspects:

  1. Train agents capable of leading change
  2. Develop critical thinking
  3. Learn to coordinate and work in a team with a multidisciplinary approach
  4. Be able to take professional responsibility and integrate environmental and social aspects into their planning processes
  5. Be able to adapt to changes and the evolution of new needs and new media
  6. Master the project methodology and propose innovative strategies and solutions to problems in a range of spheres of action

Objectives of the Master of Strategic Design Labs

Objectives - Strategic Design Labs - IED Madrid

The Master of Strategic Design Labs is presented as a training, work and research program that is methodologically based on project culture and trains new professionals with a critical, strategic and global vision from the field of design and innovation.

  1. Develop creative and innovative skills
  2. Understand design vision as a strategic factor within an organization
  3. Activate critical and analytical thinking in social and business reality
  4. Predict and interpret future trends and scenarios
  5. Conceptualize, develop and communicate innovative ideas
  6. Research, build, prototype and implement projects
  7. Be able to implement innovative products, services and projects
  8. Integrate business, sustainability and innovation
  9. Manage and coordinate multidisciplinary teams
  10. Strengthen students’ identities as professionals capable of working anywhere in the world

Professional Opportunities

Professional Opportunities - Strategic Design Labs - IED Madrid

Organizations and companies seek experienced and gifted professionals, with a sense of perspective, to generate projects suited to their demands and identity. Students of the Masters of Strategic Design Labs can work as:

  • Director of Marketing
  • Executive at R & D + i departments
  • Design Manager
  • Project Manager
  • Product Manager
  • Brand Manager
  • Retail Manager
  • Innovation Manager
  • Creativity Consultant
  • Product and Systems Innovation Consultant
  • ICT and Design Consultant
  • Entrepreneur





Emergent Trends

Digital & Communication Tools




The Masters of Design and Innovation are a meeting point between talent and professionals. An opportunity to expand your network of contacts with international professionals from different fields, and to share experiences with classmates from different nationalities.

From the first day, the students of the Masters of Design and Innovation will have tutors who will guide them along their adventure: internationally renowned professionals whose skills make them an example to be followed, as well as being the perfect guides during the programme.

The Master of Strategic Design Labs is coordinated and supervised at all times by international figures from several sectors: business strategies, services design, design thinking, etc.


Juan Freire

Program Leader of the Master. Co-founder of XTribe

“We train emerging professionals in strategic design who will be able to lead innovation processes to handle projects dealing with complex issues, generating effective, sustainable and significant solutions. Professionals who are comfortable in today’s world, which is characterised by a continuous series of technological and social disruptions, meaning that constant innovation is the key strategic skill needed by people and organisations.”


Alejandro Briceño

Tutor of the Master. Marketing Director at Opinno

“Plans are only good intentions unless they immediately degenerate into hard work (Peter Drucker). As a tutor, my job is to ensure the correct application of strategy methodologies as well as indicate the commonly used tools and frameworks.”


Former Students

Benjamin van Gelder - Former Student 2014 - Strategic Design Labs - IED Madrid

Benjamin van Gelder

Strategic Design Labs 2014

Founder of Cooks in Town

Laura Mareli Valdez - Former Student 2014 - Strategic Design Labs - IED Madrid

Laura Mareli Valdez

Strategic Design Labs 2014

Founder of We’ll Make it Real

Sidhika Sooklal - Former Student 2013 - Strategic Design Labs - IED Madrid

Sidhika Sooklal

Strategic Design Labs 2013

Digital Interactive Consultant at Accenture Interactive

Carolina Botto - Former Student 2012 - Strategic Design Labs - IED Madrid

Carolina Botto

Strategic Design Labs 2012

CEO of Joinnus

Vernon Montero - Former Student 2012 - Strategic Design Labs - IED Madrid

Vernon Montero

Strategic Design Labs 2012

CEO of Oxymoron Madrid

Mai Quant - Former Student 2011 - Strategic Design Labs - IED Madrid

Mai Quant

Strategic Design Labs 2011

Programme Manager en Barrabés Meaning



The trips that students take as part of the Masters of Design of Innovation are more than just that. They are experiences that go beyond, creating key moments for learning and personal growth. These trips have the power to change students’ perception of design and innovation, providing them with opportunities to establish connections with the professional world and carrying out projects on the other side of the world.

The students will first take a trip around Europe. This will situate them in the midst of the professional context of their speciality, and will give them the chance to get closer to important agencies and design studios, with workshops at prestigious companies, sharing experiences with true gurus of design, visiting large factories and keeping up with trends in the most innovative destinations for each discipline.

Later, they will have the chance to take an intercontinental trip and take part in a range of projects with institutions from all over the world. Students themselves will choose which project they want to develop, depending on their interests, motivations within design and the subject matter chosen for their personal thesis. Designing, executing and communicating is more effective when it is carried out through a real and specific project. Additionally, these include a social aspect, full of sustainability values, befitting the needs of society today. One of the main characteristics will be the multi-disciplinary nature of the trip, which will be taken by students of the three master courses: a combination of talents to carry out social innovation projects which generate a positive impact in their realm of action.

In the last edition of the Master of Strategic Design Labs students visited destinations such as CopenhagenColombiaIndia or South Africa.


Projects - Masters of Design and Innovation

MUTER MOTORCYCLES, by Ricardo Benítez

Projects - Masters of Design and Innovation

COOKSINTOWN, by Benjamin Van Gelder

Projects - Masters of Design and Innovation

IWI, by Gustavo Rubiano

Projects - Masters of Design and Innovation

WE’LL, by Laura Mareli

Projects - Masters of Design and Innovation

GROGapp, by Paul Jones

Projects - Masters of Design and Innovation

PICK’T UP, by Dilara Dagli

Course file

Master of Strategic Design Labs

  • Type of course : Masters of Design and Innovation
  • Language : English
  • School: Management
  • Start date: January 2019
  • Duration: 1 year
  • Timetable : Morning-Afternoon
  • Attendance: in-person
  • Qualification: Private At the end of the course, students will receive a private diploma attesting to their satisfactory completion of the course
  • Directed to : Professionals related to the field of design, in the broadest sense of the term, with previous studies or professional experience in the area. It is also geared towards people with proven experience in related areas. This Master is a multidisciplinary and international program, on the frontier between design and business management.
  • Admission process : To access this program, students will be selected based on: • Updated curriculum vitae. • Certificate of studies (scanned original document). • Work portfolio (if you have one). • Motivation letter, explaining your interest in this programme. • It is essential to have medium-high oral and written level in English. • Interview in person, by telephone or via Skype.
  • Enrollment rate: 4000 €
  • Course Fee: 20000 €
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