A Leading Figure in the Master of Product Design Labs: its Tutor Frédéric Misik

The designer Frédéric Misik is again acting as tutor in the 2014 edition, with a fundamental role in carrying out the Master of Product Design Labs.

The designer Frédéric Misik is again acting as tutor in the 2014 edition, with a fundamental role in carrying out the Master of Product Design Labs.

With more than 12 years’ experience, Frédéric has worked for companies like ID (Paris), Stilo (Lyon), Global Comunicación and Mormedi (Madrid), where he acquired great experience in designing all types of products, from electrical household appliances and consumer electronics to street and office furniture. Throughout his career, he has collaborated with major brands like Vodafone, Fagor, Teka and Telefónica, among others.

In 2006, he decided to create his own global design agency, Misik Design, with the aim of opening new paths and dealing with clients in a more personal way.
MisikDesign collaborates with experienced professionals in different cities throughout the world (Hong Kong, Paris, Madrid) and different work areas, always seeking to contribute functional and aesthetic added value to their designs.

What does your work as tutor of the Master entail?
It consists of guiding them in their project, as well as helping them to apply the methodology that we explore at the beginning of the Master. I try to get the utmost from each student’s creativity with the aim of enabling them to propose innovative answers to the problems set out.
I also try to get them to be curious and restless, critical of themselves and the world around them, an essential quality for a good creative.
As their tutor, I help them to take decisions with respect to their projects, but, above all, I want them to develop their own personalities as designers. I don’t want to make them all the same; I simply give them all the necessary tools so that all of them, in their own way, find their path and feel supported throughout the whole process.
In the end, I want them to be surprised at how they have developed, satisfied with the results and feel they are better prepared for what is waiting for them outside.

What kind of relationship do you have with the students?
From the beginning, I try to establish a framework of trust, an informal relationship in which they are not afraid to share their concerns and ideas with me.
My intention is to have a role as partner rather than as an authoritarian professor who only makes demands.
Generally, the students have many moments of doubt and uncertainty: Am I doing alright?, Does it have to be like that?, How do I do that? It is then that it is necessary to motivate them, encourage them and propose specific solutions to their queries.
By carrying out continuous and personalised monitoring throughout the year, I end by knowing them well, both as people and designers, with their abilities, their ways of working and thinking, their particular qualities, etc. This allows me to accurately adapt my advice to each of them.
My tutorials are generally individual, although, now and again, I also like to organize debates and group exercises. These are always very motivational and enriching for them.

What would you highlight in the Master of Product Design Labs?
Firstly, the quality of the didactic content, added to the great opportunity for the students to get to know and share experiences (workshops, seminars, courses) with very prestigious professionals with very different profiles.
In addition, in this Master the students have the opportunity of travelling to places of great interest with respect to their training and culture.
Also, the transversality of the Masters of Design and Innovation gives students the opportunity to get to know other students , with profiles which are complementary to Product Design, with whom they can share experiences, ideas and projects.

What projects and workshops will be carried out in this new edition of the Master?
Among many, I would highlight the workshops they will experience with Jack Mama (VHM Designfutures, Philips Design), Tomas Kral, Jorge Herrera (Flos, Goldwin & Medina), Alberto Marcos, etc. and the encounters with their Program Leader,Clive van Heerden, a very attentive person and a great professional.


Start: January 2014.
Schedule: Monday to Friday from 9.30 to 18.00 h, distributed into lessons, tutorials, research and trips.
Language: the lessons are taught in English.

(+34) 91 448 04 44
Skype: master.iedmadrid




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