Currently, Visual Communication is one of the most important mainstays in the spreading of messages and more so today when people cannot dedicate time, which they do not have, to deciphering them. In a world in which we are invaded by an overload of information a picture is worth a thousand words, and for this reason the Master of Communication Design Labs students must be creators of powerful images, the purpose of the Visual Communication workshop given by Patrick Thomas.
Patrick, a communication professional and regarded as an iconographist, combines iconic images to create powerful messages. He was born in Liverpool and studied at the Central Saint Martin’s School of Art and the Royal College of Art. In recent years he has exhibited his limited edition silk-screen prints throughout the world, from New York to Tokyo. In addition, he is a member of the AGI and professor of communication design in Stuttgart.
The workshop he organized consisted of the making of posters in the traditional way: photocopier in hand and cuttings, with the aim of strengthening the conceptual communication, visual and design skills of the students.
Through group dynamics, they developed briefings and concepts of the posters, which they then executed. They also analysed the urban context of the posters, a medium that mainly works in the street, and documented how their designs interacted in it thanks to photography.
An analysis of iconography through simplicity that taught them to “write with images” in a language understood by their audience and that turned the students of the Master of Communication Design Lab into expert communicators.