Last Wednesday, May 19, 2010, Carlos Barrabés, Director of the Master of Strategic Design Labs, participated with Clive Van Heerden and Takayuki Kubo in the conference Designing the society of the future, the first of the Future Observatory's programs organized by MadridDesignNet.
The Future Observatory is a committee of experts and visionaries who analyze society from different disciplines in order to reflect on the future of the city as a place for social exchange. After the first conference in Madrid, the following events will be held in Milan, Shanghai, Sao Paulo and Barcelona.
During his discussion, Barrabés highlighted the importance of sociological changes that define present-day society: the new identity, the new concept of intimacy and the new management of talent. In this panorama, he defines design as a "lever of action, which makes constant change possible," while, at the same time, "through Design Thinking, it outlines the identity of the product or service."
Conference: Designing the society of the future
May 19, 2010, 7:30 p.m.
Círculo de Bellas Artes. C/ Alcalá, 42
- Carlos Barrabés, International Strategy Expert, Founder ofbarrabes.com – Public Services in the City of the Future. The Online Scenario VS the Public Scenario.-
-Clive Van Heerden, Creative Director of “Philips Design Probes” – How technology and design change lifestyles in the City.
- Takayuki Kubo, Senior Researcher at The Mori Memorial Foundation – Prospecting the cities of the future. How cities will be in the year 2030.
Future Observatory upcoming dates: Shanghai, October 2010; Sao Paulo, December 2010; Barcelona, January 2011; Milan, April 2011.
For information regarding the Strategic Design Labs Masters, click here: Strategic Design Labs.