Clive van Heerden and Frédéric Misik closely monitor the thesis projects of the Master of Product Design Labs

The Master of Product Design Labs do not only seek beautiful objects and ingenious solutions. As pointed out by its program leader, Clive van Heerden, by the end of the year, students are expected to display the results of a critical thinking process that has taken into account all of the aspects of the production cycle.

The Master of Product Design Labs do not only seek beautiful objects and ingenious solutions. As pointed out by its program leader, Clive van Heerden, by the end of the year, students are expected to display the results of a critical thinking process that has taken into account all of the aspects of the production cycle.

The first step to obtain excellent thesis projects is to create a solid basis, combining a meaningful idea with in-depth research that facilitates the subsequent development of the product. Before closing this first stage of the processes, Clive van Heerden met with the students to offer them guidance in their decision-making. The designer and MA tutor, Fréderic Misik, told us about it.
Tell us about the latest presentation by Clive van Heerden.
Clive has come to take a look at and assess the progress of the projects of each of the students, with the aim of helping them make decisions and suggest new paths they can follow.
Additionally, thanks to his experience as a designer, the students have been able to see similar products, designers, research and technologies linked to their projects, as a source of inspiration that will help them find innovative responses.

What ideas are the students working on?
They are very varied. Some are social, and others focus on the creation of intelligent furnishings, transport (such as a leisure boat), educational projects for children, etc.
All of the projects share the determination to respond to an issue, to specific needs, offering original and ground-breaking solutions.
At what stage are the thesis projects?
During the tutorial they were closing the research and analysis phase in order to begin to propose early solutions and specific concepts.

Do you observe any kind of inspiration from the trip to Milan in the works?
In a way. We asked each student to share a selection of products from Milan that could influence the functional, emotional and aesthetic aspects of their product. And they did this with great interest.
Although some of the projects that are being developed are not especially focused on furnishings, the students understood an essential element: designers must be curious and lively. Any object or event can become an important source of inspiration.

What is the relevance of these meetings with the program leader during the development of the theses?
Clive’s presence in the key moments of the project is very interesting. When it comes to making important decisions, Clive van Heerden always helps students decide and pick a good direction to follow, questioning the information presented and helping them with any issues they face.
His ability to understand the needs of the project and convey his impressions is always very positive and enriching for students.

 

[vimeo]http://vimeo.com/63723378[/vimeo]

 

MASTER OF PRODUCT DESIGN LABS
Program Leader: Clive van Heerden.
Start date: January, 2014.
Schedule: Monday to Friday, from 9. 30 to 18.00 h, distributed into lessons, tutorials, research and trips.
Language: the lessons will be taught in English.

INFORMATION AND REGISTRATION
a.pacifico@madrid.ied.es
(+34) 91 448 04 44
Skype: master.iedmadrid

 

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