The Slovak designer Tomas Kralcame to Madrid for a few days to lead a workshop on the Master of Product Design Labs. Following a conference about his professional path, Kral, in a briefing with the students, set them a challenge: to redesign an everyday product.
The goal of the workshop was to analyse a workspace and convert those experiences and observations into a new object: an accessory for a creative office. The students began by taking photos their own workspace, which they would later use to analyse, critique and look for innovations. Each of the young designers selected an object from their workspace (desk, seat, waste-paper basket, clock, lamp, etc.,) and began their research by analysing the pieces currently available on the market, looking for ways in which they could create new functions beyond those which already exist.
Offering a twist on office supplies, the students set to work in the workshop, generating innovative ideas which would later become working prototypes. The success of the workshop was seen in the final presentation, where all of the finely-honed objects on show created a truly creative workspace environment.
After graduating from the Ecole Cantonale d’Art de Lausanne (Ecal) in Switzerland in 2008, Kral founded a product design studio, with its head office in Lausanne which focuses on materials and processes: from lighting to furniture and accessories. Kral has had his work displayed in a number of museums and galleries in London, Paris, Berlin and the Design Museum in Zurich. Additionally, he has also worked for a number of international companies like PCM (Spain), Christofle (France), Foundry (Singapore) and Praxis (Hong Kong).
MASTER OF PRODUCT DESIGN LABS
Program Leader: Clive van Heerden.
Start Date: January 2014.
Schedule: Monday - Friday from 9:30am to 6:00pm, divided into lectures, tutorials, research and trips.
Language: The lessons will be taught in English.
FOR MORE INFORMATION AND TO REGISTER
(+34) 91 448 04 44