The thinking process is different in every individual and is closely linked to creativity. Therein lies the importance of learning thinking techniques that break with established linear processes and take our mind along less direct and conventional paths in order to turn the mind into a motor of innovation. This creation of new mental maps, applied to the understanding of oneself, was the learning centre of the workshop with designer Jerszy Seymour in the Master of European Design Labs and the Master of Product Design Labs.
In this workshop, Jerszy worked with students on their individuality through the processes of mind mapping, with the purpose of gaining new perspectives on themselves, deconstructing and reconstructing, and showing them how to explain and share their opinions with others.
The aim was for them to understand themselves and understand their professions beyond the merely descriptive definitions of designers, artist, etc. To do this, students were placed in the centre of investigation deconstructing themselves in hobbies, interests and abilities, which offered them a detailed analysis of themselves as individuals, studying their singularities and allowing them to exploit their qualities and characteristics.
During the workshop, the students prepared some brief presentations about their professions in addition to research material (books, images, texts, etc.) about their interests and attitudes. Through the production of these mental maps they carried out a work of self-analysis, which enabled them to understand themselves in order to be more versatile and efficient in the future.
Jerszy is a German multidisciplinary designer who works in the broadest sense of the material. He sees design as the creation of situations, like the relationship that we have with the urban world, with the natural world, with other people and with ourselves. The aim of Jerszy’s work is the transformation of reality, guided by constant good humour and sense of poetry, not by the total number of art works.