Giving Free Range to Creativity with Juan Prego

How can creativity be promoted? How can we create a space which fosters better ideas and less time? Juan Prego, an expert in creativity and Managing Partner of Actitud Creativa, directed a workshop to demonstrate to students the tools necessary for carrying out really exceptional ideas.

How can creativity be promoted? How can we create a space which fosters better ideas and less time? Juan Prego, an expert in creativity and Managing Partner of Actitud Creativa, directed a workshop to demonstrate to students the tools necessary for carrying out really exceptional ideas.

The task set for this Creativity Workshop was very simple: all the Masters of Design and Innovation students had to transform their work space, the MDI Lab, with very limited budgets.

After several sessions with Juan Prego on how to create a successful project from a good idea, the students, divided into groups, rapidly developed their creative thinking, coming up with all kinds of projects: the re-structuring of lab space using their tables, the creation of a chill-out zone, a creative notice board, etc.

Could you give us some feedback about each project that was carried out in this workshop?
The idea was to assess each project in order to recognise the specific value contributed by that group through its innovation project. Instead of focusing exclusively on a grade, it is important –to stimulate innovation- to evaluate the contributions and recognise how each group has contributed to the improvement of the space.

Each of the 6 projects was given awards in different prize categories, which symbolized the special contribution of that collective:

Dynamic Group was awarded the prize for the best Design and Communication.
This group wanted to include a playful dynamic in the hall. What was most important was that, during the creation period, they were able to recognise that the “game” was the most interesting concept to develop, a jewel hidden in the pile of ideas that they had generated.
Although the concept could have made up the game in the day-to-day of the users of the MDI Labe, its design and execution were excellent from the perspective of design and communication. It really seemed like a product that was ready to be purchased at a shop.

Sky Lab, the group received the prize to best use of Technology and Art.
This group brought art to the room as a way to promote the creativity of all the users of the MDI Lab. It was one of the boldest projects, given the difficulties in implementing it.
We were curious to see how the room would have looked if more space had been used for its implementation.
The group was able to include social networks in the development of the project, a component that they exploited to generate interest and obtain feedback.

Lamapa was the group that received the prize to the Boldest Idea.
This group was truly surprising. After exploring abstract and complex concepts during most of the workshop, they flipped their idea of “bringing the outside inside”, generating a space within a space.
Although the execution could have been more detailed, the willingness to break the rules of space and the courage to push ahead with a concept must be recognised.

Mood Lights received the prize to Empathy and the Best Use of Prototypes.
This group, based on sentences and lights to affect and convey the emotions of the students, focused its work on helping others from an emotional perspective, a very important value and a target that proves great empathy.
Even when it is difficult to generate projects that involve everyone’s emotions, the group carried out a large number of experiments to learn about the users and to be able to develop the project more successfully.

Thumbs Up received the prize to Best Idea.
The project by this group was fascinating from beginning to end. A total change to the lab tables, to generate a dynamic work space that could adapt to the use being made of it.
After struggling to leave behind concepts on which much of the work was anchored, the execution proposal was impeccable and bold, but it required sawing the tables!
Although they did not receive the authorisation to do so, and, unfortunately, the group was not able to successfully produce their prototype, the proposal was truly attractive and led them to explore the concept of communication between the students and the institution.

El Hub received the prize to the Most Useful Project and also the IED Prize to Best Project.
The project of this group was focused on Usability, achieving a wall of notifications, messages and connection between students. All of the characteristics of the project had been designed to focus on the real needs of the users of the MDI Lab.
This limited some of the bolder uses of the wall, but at the same time it meant that everyone was able to immediately recognise the value of the project and even began to use it despite it not being finished.
A simple and creative solution to the real needs and issues of the students.
You will also be present at the end of the MA to assess the implementation of creativity in the students’ theses. What are your expectations in this area?
During my involvement with the projects of the students of the IED Madrid, I have learnt that they can achieve truly exceptional proposals. I hope that this workshop helps them understand the importance of exploring bold concepts and to empathise with the final users, in order to discover their needs and opportunities. Also, they have learnt the value of developing their ideas fully and the importance of a good execution, overcoming the obstacles they meet on the way.

What suggestions do you have for students to apply creative thinking in each of the projects?
They should remember the Foundations of Applied Imagination, in order to be able to use them at all the stages of their projects, so that they can dream big and not limit their projects to what they think is feasible. Extraordinary things are only available to those who dare to dream, so we must work hard to make their dreams a reality.


Program Leaders: mischer’traxler, Clive van Heerden, Ian Crocombe and Juan Pastor Bustamante
Start Date: January, 2015.
Timetable: Monday to Friday, from 9.30 to 18.00 h, divided into lessons, tutorials, research and trips.
Language: the lessons will be taught in English.

(+34) 91 448 04 44
Skype: master.iedmadrid

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