Laura Mareli, a student of the Master of Strategic Design Labs 2014, just needed a push to enable her to combine her two passions in an energetic project: We’ll make it real, the perfect combination of design and social commitment, in which talent was transformed into help for anyone in need.
With Mexican roots and after spending part of her life in Houston (Texas), Laura has worked as an independent designer and in advertising agencies, with important clients like Procter & Gamble. In addition, she has experience in the management of events and social projects.
In 2013, she took on her first challenge as entrepreneur, by founding Kiiwik, a community interested in empowering Mexican craftsmen by means of technology. A year later, she tells us how she has continued her passion for social ventures with her time at the IED Madrid.
Tell us about your thesis project
This project goes much deeper than a thesis, which I carried out in a year. I think that this project has been developing throughout my life and my thesis is just the reflection of what has always excited me: design and wanting to help others.
We’ll tries to connect problems and social needs to creatives with a social conscience. In this generation, creativity will be the key to changing lives, improving societies and transforming the world. Something incredible happens when creatives get together and begin to design, it’s almost magic.
What will the workshops on the 27th and 28th of November consist of?
The first workshop will be held here in Madrid, in the headquarters of the IED Master (Larra, 14).
We went out into the streets to ask the people of Madrid what are the main problems that they encounter in the city. Starting from these interviews, we have 10 challenges on which to work.
On the day of the workshop we will meet with creatives from different backgrounds to take on some of the challenges, and during the workshop, by means of a methodology that was designed according to the concept of design focused on people, we will come up with solutions and real proposals that have the chance of revitalizing, transforming and bringing about changes in society.
The workshop experience will not end on the 28th, for the solutions will be kept very much in mind. We will ask citizens for their help by voting for and supporting the different initiatives. The proposals which receive most votes will be carried out and in this way we will begin to have an impact and change things.
What are the next steps for We'll make it real? How will it develop?
What I like a lot about We’ll is that it is not a project that originated to stay in just one place. The world is full of problems, but also full of creatives. Next year we will launch this workshop in two very different societies: Houston and Mexico. The learning process is infinite, the connections also. The definitive future of this project will be to build a global community of creatives who work in collaboration to create a more desirable future.
How is your experience in the Master of Strategic Design Labs going?
The Master of Strategic Design Labs arrived in my life just in time. After starting Kiiwik in Mexico I realised the importance of continuing to prepare myself professionally.
I am a designer and my business lessons are far behind me. The Master of Strategic Design Labs has given me the tools necessary at a creative level and also at business level.
This master has not only helped me to improve my creative processes in order to generate more and better ideas, but also to write a complete business plan.
But it has not been just that, but also at a human level, for the people I have got to know this year have definitely been key figures in my life, at a professional and emotional level.
MASTER OF STRATEGIC DESIGN LABS
Program Leader: Juan Pastor Bustamante
Start: January 2015.
Schedule: Monday to Friday, from 9.30 to 18.00 h, distributed between lessons, tutorials, research and trips.
Language: all the lessons are taught in English.
INFORMATION AND REGISTRATIONS
(+34) 91 448 04 44