This year sees the launching of La Manzana de Acero, an ambitious research, development and innovation project of ArcelorMittal Global R&D in collaboration with ITMA. A project in which the students of the Masters of Design and Innovation will collaborate by devising a strategy and communication plan.
ArcelorMittal is the world’s leading steel and mining company, with a presence in 60 countries. Its latest project, La Manzana del Acero, is a centre that recreates the entire steelmaking process on a small scale, introducing improvements in both materials and manufacturing processes.
The students of the Master of Communication Design Labs and Strategic Design Labs have travelled to Avilés (Asturias) to visit the project facilities. The R&D&I centre of ArcelorMittal is an example of how large multinationals can undertake quality and globally-focused innovation from Spain.
Visit to the R&D Center of ArcelorMittal
La Manzana de Acero is undoubtedly a technology investment of major interest for national and international companies in the steel sector and an opportunity for the Masters of Design and Innovation to lead the steel industry towards a more sustainable future.
Cover photography: Visit to the facilities of ArcelorMittal in Avilés