In search of a more sustainable future. Project in collaboration with ArcelorMittal

This year sees the launching of La Manzana de Acero, an ambitious research, development and innovation project of ArcelorMittal Global R&D in collaboration with ITMA. A project in which the students of the Masters of Design and Innovation will collaborate by devising a strategy and communication plan.

ArcelorMittal is the world's leading steel and mining company, with a presence in 60 countries. Its latest project, La Manzana del Acero, is a centre that recreates the entire steelmaking process on a small scale, introducing improvements in both materials and manufacturing processes.

The students of the Master of Communication Design Labs and Strategic Design Labs have travelled to Avilés (Asturias) to visit the project facilities. The R&D&I centre of ArcelorMittal is an example of how large multinationals can undertake quality and globally-focused innovation from Spain.


Visit to the R&D Center of ArcelorMittal


La Manzana de Acero is undoubtedly a technology investment of major interest for national and international companies in the steel sector and an opportunity for the Masters of Design and Innovation to lead the steel industry towards a more sustainable future.

Cover photography: Visit to the facilities of ArcelorMittal in Avilés

Subscribe to our Newsletter

Demuestra que no eres un robot.

Data Controller: Istituto Europeo Di Design S.L

Data Protection Officer:

Prupose: The information collected on the website will only be used for the following purposes:

Type of information that we collect (Legal Basis):

Express consent.


Data transfers are only made to third parties within the IED group itself. Should we carry them out to other third parties, we will request your express consent beforehand.


Should you so wish, you may exercise your right to access, rectification, cancellation, objection, portability and restriction of processing that you do not want.You can find out how to proceed in our privacy policy.

Further information: Privacy Policy