Travelling to London during the LondonDesignFestival is an unbeatable plan for anyone who loves design. For one week, the British capital turns into a melting pot of styles, marking a before and after in current design trends.
Accompanied by their programme coordinator, Alejandro Norniella, and the former student Sergio Fernández, the students of the Master of Communication Design Labs are returning from London after experiencing a week of pure British style, having been seduced by the fairs and exhibitions on display in the city.
During this trip, which has been packed with activity, the advertising element was provided by a range of agencies that students have learnt about through their creative directors. Mother London (Coca-Cola, Ikea, etc.) and TBWA (Apple, Adidas, PlayStation, etc.) shared the work and creative methodology of these prestigious advertising agencies, considered to be two of the best in the world.
Additionally, the students enjoyed the opportunity to visit the studio of the architect Lord Norman Foster (the author of important projects such as the Reichstag Dome in Berlin and the Swiss Re tower in London) and that of the Spanish designer Fernando Gutiérrez (a specialist in graphic design and corporate and editorial identity). They are two reference points within the current London and international scene, and have been a source of inspiration in many creative realms.
Away from the the hustle and bustle of the city, the students had the chance to expand on their training at the Design Museum, the Saatchi Gallery and the Tate Modern, those quiet temples to art and contemporary design.
Lastly, they took advantage of the chance to visit the 100% Design fair. This annual event is the most prestigious in the furniture and product design industry in the United Kingdom. The students of the Master of Communication Design Labs discovered interesting designers and emerging local brands.
Photography: Martina Alvarez Orska, student of the Master of Communication Design Labs
Program Leader: Toni Segarra.
Start date: 29th of January 2013. The registration period is now open.
End date: December, 2013 (August: holidays).
Schedule: Monday to Friday, from 9:30 to 18:00h, divided into lessons, tutorials, research and trips.
Language: the lessons are taught in English and/or Spanish.