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The “why” of design, Identity in Ecuador

The IED Madrid inaugurated the Identity exhibition yesterday at the Patricia Meier Art Gallery in Guayaquil (Ecuador). Open until September 29th, the exhibition displays the work of eight students from the Master of European Design Labs 2010.

The IED Madrid inaugurated the Identity exhibition yesterday at the Patricia Meier Art Gallery in Guayaquil (Ecuador). Open until September 29th, the exhibition displays the work of eight students from the Master of European Design Labs 2010.

The young designers participating in this exhibition are: Anna Tomich, Barak Alberro, Felipe Eusse, María Domínguez, María Paula Benvegnú, Paula Sevilla, Renée Roussow, Sasha Dasha and Shima Khanof. They have all demonstrated their abilities to combine design and innovation in coherent, functional, attractive proposals.

“Identity” is the main theme of this exhibition, curated by Jaime Hayon, Director of the Master of European Design Labs. The pieces (ceramics, textiles, audiovisuals, glasswork and jewelry) have been defined by the personal and professional roots of each designer in three main moments: identity as origin, identity as environment, and finally, identity as perspective, as a future project.

Yesterday, Dario Assante, Director of the IED Master, led the conference ¿Why design? at the Patricia Meier Art Gallery, where the exhibition is being held. One of the questions posed in this gathering was: why, today more than ever, is design so important in our society? In was concluded that design must be understood today in a broader sense. It’s not only about aesthetics, but also a way of thinking (Design Thinking) and problem solving (Design Problem Solving Methods).

IDENTITY Exhibition
Patricia Meier Art Gallery
Samborondón Business Center Unit lb4
Guayaquil (Ecuador)
Date: September 15-29, 2011

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