Typography from a Traditional Perspective at the Master of Communication Design Labs

Over four days, the students of the Master of Communication Design Labs have experienced typography in its most basic and artisan facet at the Imprenta Municipal de Madrid, in Tirso de Molina, and at the Familia Plómez’s atelier.

The workshop was led by Yago Bolívar, along with Inés Atienza, two of the founders of the association Familia Plómez, who, driven by their love of typography, abandoned the “comfort of the digital world” to focus on the “world of ink, solvent and lead”.

The fully practical workshop allowed students to learn how to set long and short texts using typeset lettering and manual printing. This experience not only helped them become aware of the origins of something as essential as printing, but also opened their mind to the theory behind digital printing and taught them notions of graphic composition in a logical way.

All of this took place in a space like the Imprenta Municipal, which has all sorts of resources, allowing for endless experimentation.

The students of the MA also visited the studio of the Familia Plómez, a modest space whose walls have become a gallery of their work. The space is full of lead lettering in different styles and sizes, printing machines, ink, rolls and spatulas, and was perfect to show students their passion for their work and for all the aesthetic possibilities offered by typography as a visual resource and not just a form of communication.

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