Ana Carolina Menezes

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Alumno IED

  • Course: Master of Strategic Design Labs
  • Edition: Enero 2016
  • School: Management
  • Headquarters: Madrid

Lemonade is a unique and empathic 21-day experience to start the healing after a breakup in an optimistic and active way!

Lemonade is based an Einstein College of Medicine neuroscience article that identified 6 powerful ways to start healing after a love rejection. It lasts for 21 days because studies confirm that it’s the necessary time to develop a new habit - we can’t say that people will be completely healed after 21 days, but we can guarantee it’s a great start 🙂

Lemonade is an app that works like a game! The 21-day cycle is divided into 3 different levels with different challenges/activities and continuous stimulus to keep Millennials engaged and motivated!

Summarizing what is Lemonade about