My project consists in the production of a business model for an electric Cafe Racer motorcycle that offers a high capacity portable battery as its value proposition.
MUTER MOTORCYCLES, by Ricardo Benítez
- Course: Master of Strategic Design Labs
- Edition: Enero 2015
- School: Management
- Headquarters: Madrid
The idea is born because all current electric motorcycles in the market force the user to install or have access to an electrical outlet where the motorcycle is parked. This situation presents an obstacle, especially in big cities that have limited parking spaces available, and almost none with an installed electrical outlet available.
The process has consisted in evaluating all the costs involved in the development of the project, establishing a business model, creating a business plan and finally prototyping in a fast and cheap way to get feedback from possible users.