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51 Exhibition Why Not Design?

  • New Visions, New Leaders
  • "Masters of Design and Innovation 2015"
  • Number 08 - 28 de October de 2021
  • creatividad

The most popular exhibition at IED Master is back. Here, the creatives who trained with the Masters of Design and Innovation display the results of a year of research and experimentation on design, communication and new forms of business.

Why Not Design? is made up of the projects by the young designers who decided to embark on this journey, adopting a new way of working and looking via design. These projects inhabit a language capable of exploring, building, communicating, developing and transforming the global scenarios of our time.

Discover new ideas with a journey which showcases the many stages that make up the design process: explore, make, communicate, develop & transform. Free entrance at the Aula Magna of IED Master, on Calle Larra 14, until the 18th of December.


Designing is a journey, a process, an itinerary. Embarking on this journey involves adopting a work method, a way of looking that finds in the project its own horizon. In this way, the traveller, the designer, discovers different stages, landscapes, cities, ways of living that structure their ideas and questions, shaping their own gaze… encouraging them to interact with what they see, to transform it, to build new paths, to project other possible worlds.

To travel through the spaces and times that we inhabit, their complexity, is a task that design can and should address. Indeed, from transversality and the collaboration of design it stands today as an interlocutor able to rethink our ways of life, generate new interactions that build new links, new ways of being, working and learning together.