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16 Case Studies and Lectures

  • New Visions, New Leaders
  • "Masters of Design and Innovation 2015"
  • Number 08 - 23 de October de 2021
  • creatividad

These exclusive events give students the opportunity to hear about the experiences of professionals and companies. The lectures focus on hot topics in the fields of design and communication: the speakers include active professionals, who bring their personal vision and share their modus operandi, stimulating debate, establishing a dialogue and sometimes referencing the subjects dealt with in the students’ thesis and research projects.

On the other hand, the case studies focus on experiences or cases in which professionals are linked to the business world, and share success stories as examples of good practices.

The reality-based approach allows students to see possible scenarios for their future career, getting to know first-hand the development of a proposal, from the brief to its implementation in the design and production processes, the business and communication strategy and communication and the subsequent dissemination in the market.

Javier Bencomo

Lecture: From IED to Work

Communication and Graphic Design at Pull&Bear

Pedro Medina

Lecture: Future Scenarios

Publishing Director of IED Madrid

Juandy Llamas

Lecture: Big Data

Digital Intelligence Director at JWT

Yago Torroja

Lecture: From Imitation to Product

Industrial Engineer and Researcher

Nacho Somalo

Lecture: E-commerce

Entrepreneur and E-commerce Professional

David del Prado

Lecture: Health, Healthcare and Well-being

Head of Strategy Design at BBVA

Mike Betts

Lecture: The Age of Everything

Head of Strategic Services at AKQA

Andrea Trimarchi y Simone Farresin

Lecture: Le vie del Design italiano tra serie e limited edition

Founders of Studio Formafantasma

Claudia van Verseveld

Challengemakers Day: Ignore your weakness!

Coach, Trainer and Founder of La Diferencia

Cristina Mesa

Challengemakers Day: Protecting creativity in the digital age.

Intellectual Property Lawyer

Nuria Pérez Paredes

Challengemakers Day: Zooming or the art of looking at things differently and deciding to change the World

Creative director at Sparks&Rockets and founder of @teachatalent

Rafael Salazar y Asier Arranz

Challengemakers Day: Ideas into action

Entrepreneur, Innovator and Catalyst for start-ups. Technology consultant.