There is no sure recipe for innovation and it can be reached via many paths. For this reason, more and more researchers are working to find formulas that result in innovation. Trend studies and coolhunting are an example of a new open path to reach that result.

Creativity is a real philosopher’s stone: everyone wants to understand how it works and to use it to favour innovation. Thus, it is essential to travel through its history, understand the creative processes from a physiological point of view and analyse the innovation that occurs as a result of that.

The active and voluntary contribution to social, economic and environmental improvement by companies is what we call “corporate social responsibility” and is a determining factor when generating social impact: a key issue to expand the range of options when planning company social innovation.

Branded Content is one of the advertising tools of the future: an area with great potential in which, in addition, it is possible to get ahead. What does Branded Content really mean? How can stories be created that are related to brands without it being obvious? Inquiring into this is the launching point of a strategy in which every action should converge on a single objective.

Putting ideas on paper makes them more real, and when we also do it through visual concept maps it facilitates our mental order and the clarification of objectives. Learning the different visual mapping techniques, like the Value Proposition Canvas, promotes innovation and creativity in projects.