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Alejandro Molina Castro

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Ex alumno IED

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The consumers’ interest to acquire organic products and to be environmentally friendly continues, particularly among Millennials (those born between 1980 and 2000), born amid the controversy of the misuse of the Earth’s natural resources and climate change.

Sphere is a new brand of make-up from the L’Oréal Group, aimed at a young market (under 35s) and is composed of 100% natural ingredients and packaging that can be completely recycled, involving the consumer in the process. It is the first brand which boasts these characteristics. This new line aims at reflecting the “latest trend” of being in harmony with the environment and having an “eco” life within the digital age in which we find ourselves. The majority of natural cosmetics on the market don’t have strong branding and belong to small businesses or pharmaceuticals, and have an image which is rustic and ever-so-slightly childish. Sphere combines 100% certified organic products without compromising the classic and refined touch of a traditional make-up brand. The concept of Nature is present in all the brand’s actions.