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05 Common Workshops

  • New Visions, New Leaders
  • "Masters of Design and Innovation 2015"
  • Number 08 - 12 de November de 2019
creatividad
  • creatividad

The workshops are creative spaces based on the combination of conceptual and practical exercises in a short period of time and they require complete dedication. They allow students to discover new methodologies, to strengthen their teamwork dynamics and to nurture a multidisciplinary approach to applying the knowledge acquired during the course. These workshops help teachers to determine the different creative skills of the students, allowing them to establish specific techniques to further improve them.

Each of the workshops research into and work on a particular topic related to the area of product design, marketing communication, design concepts and business strategies in order to experiment with new creative tools and carry out a specific project under the guidance of outstanding professionals of international renown. All this enables the acquisition of different types and models of projects, which can be applied to the final thesis.

1 Design, Innovation and Sustainability

Design-and-Innovation-for-Sustainability-Daniel-Wahl-Masters-of-Design-and-Innovation-001

Designing in a sustainable way is the challenge of the 21st century. That is why this workshop with Daniel C. Wahl, which was managed by the Sustainability Area of the IED Madrid, was aimed to raise awareness of the important role students can have on society when they become designers, and so that they become committed to the environment in their path toward innovation.

Daniel helped them understand why sustainability is and must be important for design and innovation professionals, and how the “power of design” can save humanity and bring about a prosperous future.

The main aim? To think about solutions today that will not become problems tomorrow and to focus on regenerative cultures based on social innovation.

2 Team Learning

workshop service design

The fact that a group of people work together does not make them a team. That the students did it, did not either. To get them to be one: the aim of the workshop led by David Criado.

Every problem solver must know how to work in a team: controlling the dynamics of a group and knowing which role they should take at all times is paramount to planning the development, decision making and good results without stopping.

With this workshop, David got the students to change their attitude, learn how to make the most of this unique learning experience and plant the seed in their sense of community so they could tackle the course maturely.
All this choosing “the path less travelled of the team” in three steps: activate oneself, know oneself and change oneself.

3 Experience the City

Experience-the-City-Workshop-Andrea-Morpurgo-Masters-of-Design-and-Innovation-001

The city is one of the most attractive laboratories of our time, and it is here that processes and ideas emerge to reveal the successive transformations in our way of thinking, building and communicating.

Experience the City was a workshop directed by Andrea Morpurgo, which marked the end of a series of seminars about paper, objects, images and spaces in the contexts of globalisation. In this way, the students were able to delve in Madrid, in search of the phenomena which make our spaces a global and complex reality, offering innovating solutions on the basis of the exercise of design, and building a new cartography of the city.

4 Personal Collection

PersonalCollection

What better way to know yourself than through activities that enrich your creative side? Thanks to the Personal Collections workshop, directed by mischer’traxler and given by Álvaro de Ocón, the students of the four masters studied and reflected on themselves in depth and made themselves known through design.

In this workshop they had to reflect a series of characteristics that defined them as people through a small collection of eight objects. To do this, they had to work in the abstract, modifying and creating from scratch these small representations of themselves to form a family of objects with a coherent common narrative.

5 Service Design

Service-Design-Thinking-Vincenzo-di-Maria-Masters-of-Design-and-Innovation-004

Service design -planning and organising user experiences in a creative, viable and user-centred way- is employed by companies to create added value for their customers. This field of design is based on numerous thought methodologies and tools for creativity from other disciplines such as psychology, anthropology and the visual arts.
Through this activity with Vincenzo di Maria, the students studied design methodologies, design thinking applied to services and socially responsive design.

The workshop was developed as a collaboration project with Propelland, a famous strategy design studio, who offered a real brief for one of its clients: to imagine the future of the banking experience for university students.