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06 Workshops: Master of European Design Labs - Master of Product Design Labs

  • New Visions, New Leaders
  • "Masters of Design and Innovation 2015"
  • Number 08 - 28 de October de 2021
  • creatividad

1 Music Experience

In the contemporary art scene, and thanks to the rise of new technologies, we face a situation of constant experimentation and research into new artistic possibilities and forms. One of them is the branch of sound, which has gained presence in the creative world in the last few years and to which Yuri Suzuki belongs.

With the aim of opening the minds of the young creatives to the new possibilities offered by sound and new technologies when they are questioned, the Japanese artist presented the students with the challenge of creating musical experiences. To this end, he brought one of his best-known projects: OTOTO, a music-making kit, which is easy and fun, that allows for sounds to be created from nothing and with what the students build their own music boxes.

2 Mind Mapping


The thinking process is different in every individual and is closely linked to creativity. Therein lies the importance of learning thinking techniques that break with established linear processes and take our mind along less direct and conventional paths in order to turn the mind into a motor of innovation. This creation of new mental maps, applied to the understanding of oneself, was the learning centre of the workshop with Jerszy Seymour.

To understand themselves and to understand their profession was the purpose for which they were placed in the research centre and deconstructed themselves into hobbies, interests and abilities. This offered a detailed analysis of them as individuals, studying their singularities and allowing them to exploit their qualities and peculiarities.

3 Crash Courses

The Crash Courses are a series of workshops grouped under the theme of the discovery and experimentation of materials in order to understand them, manipulate them, learn production processes and work with them in appropriate environments.

This is of great importance for a designer, not only because understanding how and for what you can use materials opens up a wide range of possibilities when working, but because it is necessary to know how much it costs to manufacture one product or another and who should be in charge of it.

The workshops, on wood, bronze, metal, glass and chemical products, took place in the settings where each material is worked, together with different experts. There, the students learned about the characteristics of each material, the machinery necessary for its manipulation and its possibilities.

Luis Fernández

Head of the Model-Making Atelier of the IED Madrid

Cristóbal Martín

Self-taught Sculptor

Josep Manuel Moraleda

Specialist in materials, techniques and chemical processes


Design and Creation Space founded by the Designers Kike and Celia


Design and Creation Space founded by the Designers Kike and Celia

Cecilio Pajas Crespo

Director of Production at the glass blowing workshop of the Real Fábrica de Cristales of La Granja de San Ildefonso

4 Binding Universes


Exploring different individual systems made up of people and products, and their qualities and limits, was the aim of the workshop with Gionata Gatto. The idea of the workshop was to analyse the way in which design can help communication between separate ecosystems through the creation of an interface whose aim is to support multiple connections between individual networks. The results? A series of conceptual products which linked disconnected universes and systems with no shared language.

The Vegetalized Artefacts project by Marzia Fattorini, per example, sought to connect the plants system with that of humans to see how they react when mutually absorbed and create a symbiotic relationship over time. Thus, a series of “living hybrid” born by combining succulent plants with domestic objects connected through grafts and artisan techniques

5 Audiovisual Narratives


The main objective of this workshop was to develop strategies where students used photography as a tool to translate their ideas on a product to visual.

To that end, students created different images based on narrative techniques, exploring all the possibilities of basic elements and learned to develop their own visual language linked to the product and to their own world.

“The language of images”, “narrative strategies”, “art direction”, “from an idea to the image”, etc. are the contents of the workshop which promoted a photographic sensibility in students that they were not even aware that they had.

6 Biotic City


Biotic City is an activity bringing together several workshops which purpose was to understand the city as a biological system and a place to transfer the knowledge of public spaces to domestic spaces. All this, thanks to entering into the biological spaces of the daily life and everyday acts of the IED Madrid, always emphasizing sustainability.

During this workshop, the students dealt with subjects like urban beekeeping and aquaponics (a sustainable system of fish and plant production and also learned about different ecological methods such as water purification systems, energy production or composting system. As they broadened their knowledge in the different workshops, they applied what they learned to the construction of two structures which made up biological systems in themselves.

More info about the project here