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26 Final Projects Master of Strategic Design Labs

  • New Visions, New Leaders
  • "Masters of Design and Innovation 2016"
  • Number 09 - 23 de May de 2019
Masters of Design and Innovation
  • Masters of Design and Innovation

1 Program Leader

"Creativity, Innovation, Design, Technology, Marketing and Business are key to the competitiveness of any modern organization. In the vast majority of large companies these are separate areas or departments. In some small and medium companies, some of these departments do not exist. In today’s world, if an organization, whether profit or nonprofit, wants to add value it must work on these areas in an integrated and strategic way. This gives rise to the figure of the strategic designer as an emerging professional profile.

My view is that strategic design is a discipline that will not only help us understand the transformation that our world is undergoing, since the beginning of the 21st century and which has accelerated following the great economic crisis of 2007, but is also contributing significantly to the building of this new society.

Strategic Design Lab trains professionals to work in the realm of uncertainty, ambiguity, contradiction, change, research, imagination, chaos. SDL wants to convey the fact that one must be able to design, innovate and create businesses in contexts where not all is predetermined, fully defined, convergent, systematic, organized, predictable... The way it has always been done. Why? Because the world will no longer be as it has always been.

Organizations have many people telling them how the world used to be, but they need a professional to tell them what the world is going to be like in the future.

We must learn to leave our comfort zone and adopt attitudes, skills and tools that give us security. But we must also understand that there is a destructive and self-destructive energy that is usually substantiated by the fear of the unknown, the new, the different. Unfortunately, we live in a historical moment where we see a lot of fear, intolerance, exclusion. It is the world that we live in, and the good news for designers is that they have the strategic tools to evolve positively in this reality.

During this year, the students have been able to acquire these tools and knowledge, along with nearly 100 professionals from organizations of all different sorts. They have had the chance to take trips as part of their learning experience. They have produced a project with a leading company in its sector, the publisher Santillana, and, lastly, they have managed to build their own project, in which they have invested their knowledge, challenges and dreams."

2 Who's behind?

MDI is a place in which to ask new questions, questions that find in design the opportunity to be projected, transforming the way we live, the way we think, build and communicate.

Pablo Jarauta

Unit Coordinator

MDI Strategic emerged and is developed to train new leaders in the field of business and social change. Once again, we have succeeded. Students leave this master with a new mindset and with the skills that are required by the future labour market: they are entrepreneurs and intrapreneurs.

Tommaso Canonici

Unit Coordinator

Always thrilling to meet a diverse group of people with different backgrounds. Working to bridge them to the field of Strategic Design in the attempt to create value from their creative power and business innovation understanding. The thesis is a great opportunity to speculate and learn simultaneously.

Asier Pérez

Unit Coordinator

Navigating uncertainty while managing anxiety. Conceiving ideas to be passionate about, and yet being ready to change them in the face of reality. Reaching out to those that can enlighten and challenge you. This is what Strategic Design is about. And it's a privilege to see students embrace it all.

César Astudillo

Unit Coordinator