Loading Loading

nurtura | online nutritional service


Rochele Melo

Single Sign On


Usuario registrado

Double Sign On

Alumno IED

  • Course: Masters of Design and Innovation in Strategic Design Labs
  • Edition: Enero 2016
  • School: Management
  • Headquarters: Madrid

It is said: ‘once in your life you need a doctor, a lawyer, a policeman or a preacher, but every day, three times a day, you need a farmer’!

Feeding ourselves is the most usual action we do in our lives. And this action comes after making complex decisions, it is our entire responsibility to balance appetite and healthy diet, assessing thousands of information that may make us confused and tired.

Nurtura is a nutritional online service offered in alliance with grocery online shops. It helps consumers to plan ahead their weekly shopping and feel confident about their food decisions. The service relies on experienced nutritionists’ advices and shortens the path between planning the meals and buying food, as it is integrated to the online shopping environment, yet using supermarket’s own inventory in the offered recipes.

By working closely with the consumers, while they do their online shopping, supporting their decisions and understanding their food demands, the service is part of an ecosystem where we play together to better manage consumer’s home food supply.

We are here to walk them through the process to choose the proper and appetizing food for them and their families.

And the Planet also wins. With Nurtura, consumer avoids food wasting at home!

Rochele Melo
Business Designer