These exclusive events give students the opportunity to hear about the experiences of professionals and companies. The lectures focus on hot topics in the fields of design and communication: the speakers include active professionals, who bring their personal vision and share their modus operandi, stimulating debate, establishing a dialogue and sometimes referencing the subjects dealt with in the students’ thesis and research projects.
On the other hand, the case studies focus on experiences or cases in which professionals are linked to the business world, and share success stories as examples of good practices.
The reality-based approach allows students to see possible scenarios for their future career, getting to know first-hand the development of a proposal, from the brief to its implementation in the design and production processes, the business and communication strategy and communication and the subsequent dissemination in the market.
