The Masters of Design and Innovation visited the city which has produced leading companies in the field of innovation, such as Ikea, Volvo, Electrolux and H&M. This, combined with the architectural beauty, urban nature and vast cultural offer that characterise Stockholm, make it the ideal destination for creative and innovative minds.
During the visit to the Scandinavian city, the students of the Master of Strategic Design Labs had the chance to come into contact with pioneering companies in project development such as Another Tomorrow —a consultancy firm that helps “prototype future ideas”— and FJord —a design and innovation studio where the met specialists in conceptualisation and digital interaction—.
They also visited Form Us With Love —an international design studio which showed them how to feel passion for design through traditional creative practices with real and strategic applications—, Mirum Agency —a global digital agency for the creation of “experiences that people want and companies need”—, and Googol,—a company whose motto is to “bring opportunities to life”—.
The visit offered students the chance to share their business ideas with Start up Stockholm —a company whose mission is to support and advise those who wish to start a business— and Very Day, —one of the world’s most important design and innovation consultancy firms—. They also had the privilege of meeting the founder of Stockholm Design Lab, Björn Kusoffsky, who taught them to transform brands and businesses with simple and outstanding ideas.
They also took part in the Trend-Spotting and Future Thinking workshop organised by the prestigious Konstfack University College of Art, with Pomme Van Hoof, who is a collaborator of Clive van Heerden, the current Led Innovation Design Director at Philips Design and the Program Leader of the Master of Product Design Labs.
As work is not everything in a city with so much to offer, the students enjoyed the city’s many attractions: the went to the wonderful Nobel Museum and the unique Stockholm Public Library. They had pleasant walks around the cobbled streets of Gamla Stan and they discovered the old part of the city, with its picturesque and colourful little houses and crafts shops.