13 BEAUTY TRANSFORMED
With the new opening of a flagship store in Berlin, ECOALF is entering new territory. #becausethereisnoplanet strives to create awareness for our planet, making people aware of what they wear. Appearing for the first time in 2012 on the Spanish market, ECOALF started to expand all over the world. With the opening of the new store in Berlin, a communication campaign is required to make positive beginnings at the new location. Communicating through online and offline channels, there will be a call to action under the tagline: In nature nothing is created nor destroyed…just beauty transformed.
Aligning with the season the first call to action campaign is the ECOALF advent calendar, which carries the tagline: the magic of transformation, inspired by kaleidoscopes, which create an alliance between science and art. January will see events take place inside the store in order to create a local ECOALF community and enlarge the worldwide community for the brand. Furthermore, ECOALF Berlin will pursue more exposure under the tagline; transform in style. and will help the brand to reach selected target markets. #beautytransformed #bethemomentum #seiderimpuls