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29 Flua

  • New Visions, New Leaders
  • "Masters of Design and Innovation 2017"
  • Number 10 - 21 de January de 2019
Masters of Design and Innovation
  • Masters of Design and Innovation

Do you think that the water you drink is safe for you and for the environment? The answer is probably not.

Today, 67% of the water we drink comes from plastic water bottles. And of these, only 50% is recycled. The other half ends up contaminating the seas; there, these plastics and toxins are ingested by the marine fauna, which is then ingested by us… so consequently, we are eating plastic. Not to mention the fact that we are causing the destruction of marine ecosystems in their entirety.

But the problem does not end there; in addition, we are being deceived by the bottled water companies. Most of the population considers that the water that comes from plastic bottles is the healthiest and safest, but it is precisely the opposite. Plastic bottles contain a lot of toxic components, such as phthalates, flame retardants and bisphenol-a (BPA), which we ingest partially when drinking for them. Many studies have shown that all these substances are harmful to our health, capable of causing cancer and severe hormonal alterations that result in sterility. On the other hand, we are not only being deceived regarding our health, but also in the economic field. In fact, 40% of the water with which the plastic bottles are filled is tap water. But as consumers, when buying a plastic water bottle we are paying 1000 times more for simple tap water, which, yes, is bottled in polluting plastics.

In the market there are other alternatives, such as reusable water bottles made of stainless steel, glass or silicone, but, according to my surveys, users find them heavy to transport and inconvenient. They simply prefer to buy a plastic bottle, drink it and throw it away. And 60% of the time, this need takes place in transits (when we go down the street, when we travel…).

Through all this analysis, I came to the conclusion that we should change our relationship with the water we drink.

We live in a time of practicality and comfort. With so many issues to think about that we usually forget the most important ones, like drinking water. We have created the act of drinking water, something harmful for ourselves and for the environment that surrounds us; into an artificial and negative act in every way.

And it is in this context where I intervene with my project.

It consists of a system that redefines the ritual of drinking water, allowing us to connect intimately with this fundamental element for life. Water will become an extension of our body, something inherent in us, creating a totally natural relationship with it. The fact of transporting our water will no longer be a problem, but an intrinsic act of our routine, breaking the old destructive relationship we had created, and giving way to a new bond, beneficial to our health, our planet and our own economy.