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04 Leadership

  • New Visions, New Leaders
  • "Masters of Design and Innovation 2017"
  • Number 10 - 23 de October de 2021
Masters of Design and Innovation
  • Masters of Design and Innovation

Teamwork in a multidisciplinary context, which is the reality in contemporary design, requires self-awareness by having a clear perception of your personality, your strengths and weaknesses, and a healthy development in your field.

1 Juan Freyre

“Contemporary leadership is not about command-and-control and classical hierarchical structures. Leadership means assuming responsibility for the achievement of the collective goals of a project and/or organization. Everybody in a team needs to be a leader and leadership is a matter of individual and collective responsibility. We need to transform models and styles of leadership understanding leaders as team servants. Managerial styles from efficiency-based, industrial organizations are not adequate for the new-generation enterprises, based in continuous innovation and knowledge production. Uncertainty, continuous change and the ability to adapt and transform become the new normal in the contemporary enterprises and economies. In this new context, listening and dialogue together with strategic vision, and the ability to communicate in a meaningful ways and navigate complex and uncertain environments are the key tools for the contemporary leader.

Complementarily, every industry faces specific changes and needs specific styles of leadership. Strategic designers work, and lead, organizations and teams working in the creative economy. These leaders need to master the choreography of complex processes combining phases focused in creation and innovation (slow) with others devoted to efficient production and delivery (fast). Leading this kind of complex projects and human crowds needs flexibility allowing for autonomy of people that at the same time share a collective vision and mission.

Learning to lead could be only achieved experientially through projects and real experiences. Different concepts, theories and tools related to knowledge production and management, team development, productive / reproductive / affective work, team design and diversity, and agile and innovation methods, among others, are of relevance to facilitate learning. These ideas come from management science and entrepreneurial methods but also from social movements and activism.”

2 Cometa

Jobfulness® is a concept that is defined as: living a professional life aligned with the person we are, taking into account our talents, our aspirations, our values and our priorities. We spread Jobfulness® in schools and companies with Cometa, whose mission is to make sense of professional life and activate the talents of all

Our world is changing. Uncertainty has become the new norm. Globalization has reinforced the competition of talents. With Cometa and our Jobfulness® bootcamp we are building the future of work:

  • By 2030 over 2 billion jobs will not exist anymore, which represent about 50% of all jobs on the planet (predicted by futurist Thomas Frey)
  • The rise of non-linear fragmented careers: “Job-hopping”
  • The boom of freelancers with the “gig economy”
  • Growing quest for purpose

Given this context, we need to empower the students of the Masters of Design and Innovation with the tools and methodology to reinvent themselves all along their career within professional projects truly aligned with their talents, personality and their aspirations. We create bridges between several disciplines: individual coaching techniques, entrepreneurial methodologies, psychological concepts, with group dynamics so that each one is an actor of his professional project helping others to find their Jobfulness®.”