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30 Social Parasite

  • New Visions, New Leaders
  • "Masters of Design and Innovation 2017"
  • Number 10 - 22 de July de 2019
Masters of Design and Innovation
  • Masters of Design and Innovation

We live with the opportunity to make certain sustainable choices, ride a bike to go to work, refill your water bottle throughout the day, watch Netflix before bed and eat organic avocado when you wake up, everything is posted and shared with emojis and tags #lovemylife #simplicity #gratitude #notfilter.

Everything looks very beautiful. But outside the pseudo-intellectual-bubble, things are not that beautiful. The world is at war, corruption runs at full steam, food is running out, Trump's tuft is only growing, boats full of refugees continue to fall in the same ocean in which marine life is found dead with a stomach full of plastic packaging. The world is trashed and we know nothing at all. The feeling is that the more we inform ourselves, the more detached we are from reality.

In this sense, design seems to be an interesting reflection of the "real life versus simple life" conflict. Simplicity does not exist. Out of crisis arise possibilities and solutions. A new economy, supported by the culture of the bits, and by a supposed digital activism that “connects" people at the same time as it transforms them into zombies whose smartphones function as an extension of their arms, so that they lose their sensitivity to small daily relations in the real life.

Based on the analysis of such behaviour in public areas emerged the project "Social Parasite." It is important to emphasize that this design is far from being a miracle solution in these times of consumerism and belligerence.

It acts like a parasite attached to the urban furniture without the use of technology and has the challenge of disconnecting people in order to connect them using the power of the sound transmitted by them and, somehow, for a moment bring the sense of community back to society.