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Master of Communication Design Labs

Masters of Design and Innovation - 10 months

It trains the creative director of the future, capable of heading complex communication strategies and processes.

  • Start date: 28 Enero 2016
  • IED Credits: 90
  • Language : English
  • Assistance : Presencial
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Master of Communication Design Labs

The Master of Communication Design Labs offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects.

The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master. 

Career opportunities: Creative director. Account manager. Marketing director. Brand manager. Strategic director. Conceptual director.

Más información

Objectives

Objectives - Communication Design Labs - IED Madrid

The platform of the Masters of Design and Innovation is designed so that all the students of the four masters are able to work in the following fields:

  • The development of products and services using both theoretical and technical skills
  • Knowledge of innovation processes
  • The strategic foundation for business success: communication, opportunities and market positioning, brand value and corporate image

In particular, the Master of Communication Design Labs shape the creative director of the new times, a professional can identify and build lasting concepts, strategies of designing mainline and, above all, to lead complex, collaborative processes and directing large teams multidisciplinary.

The student will learn to:

  • Conceptualize, develop and communicate innovative ideas
  • Lead multi-disciplinary teams
  • Build and communicate enduring concepts
  • Design long term strategies
  • Establish personal contacts with a range of professionals from the creative realm
  • Despecialise and unlearn to take a broader view

Professional Opportunities

Professional Opportunities - Communication Design Labs - IED Madrid

The main professional opportunities sought after completing the Master’s include:

  • Creative Director
  • Accounts Director
  • Marketing Director
  • Brand Manager
  • Strategic Director
  • Conceptual Designer

Programme

Foundation - Programme - Product Communication Design Labs - IED Madrid

FOUNDATION

Critical historical analysis, methodology, sustainability, visual communication…

Specific - Programme - Product Communication Design Labs - IED Madrid

SPECIFIC

Audiovisual language and production, anthropology, storytelling, copywriting, new communication strategies, briefing, advertising copywriting, branding, global trends, content marketing strategies, commercial communication projects…

Transverse - Programme - Product Communication Design Labs - IED Madrid

TRANSVERSE

Design culture, applied creativity, team building, design research, design thinking, job placement…

Thesis - Programme - Product Communication Design Labs - IED Madrid

THESIS/RESEARCH PROJECT

Concept, idea, development, production, prototyping, display…

Professionals

The Master of Communication Design Labs is coordinated and supervised at all times by international figures from several sectors: advertising, communication and market strategies, consultancy, design, etc.

Ian Crocombe - Program Leader - Communication Design Labs - IED Madrid

Ian Crocombe

Program Leader of the Master, Founder of Evolver

“The main aim of this course is to allow students to master communications in an increasingly connected world. We believe that the best way creative thinkers can be prepared and equipped for an uncertain future is to help them learn from what is happening today.”

Ugo Ceria - Tutor - Communication Design Labs - IED Madrid.jpg

Ugo Ceria

Tutor of the Master, Strategic Managing Director of JWT Spain

Ugo began in the advertising world working in TBWA International. In 1997, he moved to Madrid to work at TBWA as Director of Strategic Planning, and then as Deputy Managing Director. In 2004 he joined Delvico as Managing Director. Starting from Delvico’s integration in JWT, Ugo became Strategic Managing Director.

Pablo Jarauta - Masters of Design and Innovation - IED Madrid

Pablo Jarauta

Unit Coordinator of Cross-Curricular Contents, Philosopher

After receiving his Doctorate in Philosophy from Murcia University, Pablo has worked in the fields of history of cartography, travel literature, history of ideas and the socio-cultural contexts of design. He has taught at Duke University and the University of Extremadura.

Hector Saracho - Unit Coordinator - Communciation Design Labs - IED Madrid

Héctor Saracho

Unit Coordinator of the Master, Head of Strategy and New Business at Genetsis

Héctor is currtently Head of Strategy and New Business at Genetsis, a pure digital agency. He has spent the better part of the last decade studying how people connect with brands and helping leading brands optimize these connections. Hector has a proven track record in leveraging research and fueling creative talent to build effective brand strategies that respond to consumer demands.

David Mears - Unit Coordinator - Master of Communication Design Labs - IED Madrid

David Mears

Unit Coordninator of the Master, Managing Partner at DMA Partners Design Consultancy

Founder of DMA Partners, Madrid and London based brand and communication consultancy. Previously MD of 3ddb and Director of Communication of Top 10 global law firm.

David Standley - Unit Coodinator - Communication Design Labs - IED Madrid.jpg

David Standley

Unit Coordinator of the Master, Creative Director at DMA Partners Design Consultancy

Graphic Designer and Illustrator. He has worked with Nelville Brody and Ian Swift “Swifty” and contributed to important publications. He was editor and owner of Accent magazine, editor and art director of Diario 16 and designed annual reports for companies such as Telecinco and Grupo Mahou.

Former Students

Juan Felipe Dueñas - Former Student 2013 - Communication Design Labs - IED Madrid

Juan Felipe Dueñas

Communication Design Labs 2013

Art Director at Grey Group

Dominique Alessandra Garcia - Former Student 2013 - Communication Design Labs - IED Madrid

Dominique Garcia

Communication Design Labs 2013

Communication Designer at DMA Partners Consultancy

Mónica Ortiz Chávez - Former Student 2012 - Communication Design Labs - IED Madrid

Mónica Ortiz Chávez

Communication Design Labs 2012

Senior Brand Strategist at SUB Design

Javier Díaz Bencomo - Former Student 2012 - Communication Design Labs - IED Madrid

Javier Díaz Bencomo

Communication Design Labs 2012

Communication and Graphic Design at Pull&Bear

Adela Martínez - Former Student 2011 - Communication Design Labs - IED Madrid

Adela Martínez Ríos

Communication Design Labs 2011

Strategic Planning at Havas Worldwide

Mirco Colonna - Former Student 2011 - Communication Design Labs - IED Madrid

Mirco Colonna

Communication Design Labs 2011

Co-founder of Me post branding

Trips

The Master of Communication Design Labs is planning three trips (domestic, international and intercontinental) during which design studios, exhibitions, educational institutions, museums, companies and research institutions that represent a fundamental tool in the training of Masters of Design and Innovation will be visited.

The presence of students in major cities provide them with a professional and academic network. It is, in short, a unique personal experience and a key form of commitment to their careers.

In previous editions our students visited destinations such as:

  • Bilbao: A cocktail of architecture, tradition, leisure and culture, along with the Festival El Sol, the main Latin American advertising communications event.
  • London: The capital of design during the London Design Festival week, packed with cultural and artistic life.
  • San Francisco and Silicon Valley: The cradle of the best technological companies, which welcomes both large corporations and start-ups, motivated by a unique, enterprising ecosystem.

Workshops

Workshops are creative events based on the combination of conceptual and practical exercises that allow students to discover new methodologies, strengthen teamwork dynamics and encourage a multidisciplinary approach, to apply the knowledge acquired during the course.

Some of the workshops which have been conducted in previous editions include:


Identitiy Through Photography - Mauricio Freyre - Workshop - Communication Design Labs - IED Madrid

Visual Narratives & Identities

Mauricio Freyre, Video Art Director and Architect.

Develop different strategies where students could use photography as a tool to translate their ideas and to develop their own visual language related to the product and their own world.


Filmmaking - David Salaices - Workshop - Communication Design Labs - IED Madrid

Filmmaking - Production as an Art and Craft

David Salaices, Director.

Theoretical and practical study of all the areas of work and skills comprising the work of an advertising creative.


Challenge and Performance - Marçal Moliné - Workshop - Communication Design Labs - IED Madrid

Challenge and Performance

Marcal Moliné (Advertising creative) and Miquel Royo (Art Director).

Work like creative professionals: the same approach, methodology, pressure and personal satisfaction.


The Art of Noise - Pep Torres - Workshop - Communication Design Labs - IED Madrid

The Art of Noise

Pep Torres. Writer, Musician, Designer, Inventor and Director of the Museum of Ideas and Inventions in Barcelona.

Learn to get public visibility for their ideas: i.e. to make media noise and to work with the best techniques, tools and tricks to enhance students’ projects and get media coverage.

Course file

Master of Communication Design Labs

  • Type of course : Masters of Design and Innovation
  • Language : English
  • School: Visual Communication
  • IED Credits: 90
  • Start date: 28 Enero 2016
  • Duration: 10 months
  • Timetable : Morning-Afternoon M/F from 9:30 to 18:00h
  • Assistance : Presencial
  • Qualification: Private At the end of the course, students will receive a diploma attesting to their satisfactory completion of the course.
  • Directed to : Professionals and graduates in any of the disciplines in which the world of commercial communications has become fragmented, from traditional into interactive advertising, public relations, marketing, graphic design and product design. This Master is a multidisciplinary and international program, on the frontier between design and communications.
  • Admission process : To access this program, students will be selected based on: • Updated curriculum vitae. • Certificate of studies (scanned original document). • Work portfolio (if you have one). • Motivation letter, explaining your interest in this programme. • It is essential to be bilingual in English / Spanish, in order to be able to follow the classes correctly, with a medium-high oral and written level in both languages. • Interview in person, by telephone or via Skype.
  • Enrollment rate: 4000 €
  • Tasa del curso: 18500 €

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