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Master of Strategic Design Labs

Masters of Design and Innovation - 10 months

It trains professionals who can transform visionary ideas into projects and business opportunities.

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Master of Strategic Design Labs

The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities.

Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability.

During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society.

Career opportunities: Marketing director. R&D management. Design manager. Project manager. Product manager. Brand manager. Retail manager. Innovation manager. Product and innovation systems consultant. Design and ICT consultant.

Más información


Objectives - Strategic Design Labs - IED Madrid

The platform of the Masters of Design and Innovation is designed so that all the students of the four masters are able to work in the following fields:

  • The development of products and services using both theoretical and technical skills
  • Knowledge of innovation processes
  • The strategic foundation for business success: communication, opportunities and market positioning, brand value and corporate image

In particular, in the Master of Strategic Design Labs, favourable conditions are created to achieve, during a year of training and experiences, the following objectives:

  • Unify the business and creative visions.
  • Manage and coordinate multidisciplinary teams.
  • Reinforce designers’ identity as creative professionals.
  • Construct trends maps with a business vision.
  • Anticipate and interpret future scenarios.
  • Establish personal contacts with various professionals.
  • Conceptualize, develop and communicate innovative ideas.

Professional Opportunities

Professional Opportunities - Strategic Design Labs - IED Madrid

Organizations and companies seek experienced and gifted professionals, with a sense of perspective, to generate projects suited to their demands and identity. Students of the Masters of Strategic Design Labs can work as:

  • Director of Marketing
  • Executive at R & D + i departments
  • Design Manager
  • Project Manager
  • Product Manager
  • Brand Manager
  • Retail Manager
  • Innovation Manager
  • Creativity Consultant
  • Product and Systems Innovation Consultant
  • ICT and Design Consultant
  • Entrepreneur



The contents covered in the course are organized into modules:

Programme3 - Strategic Design Labs - IED Madrid


Critical historical analysis, methodology, sustainability, visual communication…

Programme2 - Strategic Design Labs - IED Madrid


User Experience, financial, marketing and SEO, product launch process, Open Innovation, New Technology in Business Projects, start-up strategies, social entrepreneurship, digital platforms, content marketing strategies, global trends, start-up projects

Programme4 - Strategic Design Labs - IED Madrid


Design culture, applied creativity, team building, design research, design thinking, job placement…

Programme1 - Strategic Design Labs - IED Madrid


Concept, idea, development, production, prototyping, display…


The Master of Strategic Design Labs is coordinated and supervised at all times by international figures from several sectors: business strategies, services design, design thinking, etc.


Juan Freire

Program Leader of the Master

“We train emerging professionals in strategic design who will be able to lead innovation processes to handle projects dealing with complex issues, generating effective, sustainable and significant solutions. Professionals who are comfortable in today’s world, which is characterised by a continuous series of technological and social disruptions, meaning that constant innovation is the key strategic skill needed by people and organisations.”

Tommaso Canonici-Tutor Master of Strategic Design Labs-IED Madrid

Tommaso Canonici

Unit Coordinator of the Master, VP at Opinno Think

Vice President of Opinno Think. He began his career in the world of strategic innovation consulting at Capgemini and Barrabés after this experience, he led the department of open innovation in Future Networks, coordinating projects for territorial development in Spain, Brazil, Mexico, Colombia, Germany and the European Commission. Now he coordinates the line of strategic consulting and online training at Opinno.

Pablo Jarauta - Masters of Design and Innovation - IED Madrid

Pablo Jarauta

Unit Coordinator of Cross-Curricular Contents, Philosopher

After receiving his Doctorate in Philosophy from Murcia University, Pablo has worked in the fields of history of cartography, travel literature, history of ideas and the socio-cultural contexts of design. He has taught at Duke University and the University of Extremadura.

Asier Pérez-Tutor Master of Strategic Design Labs-IED Madrid

Asier Pérez

Unit Coordinator of the Master, Founder and Director of Funky Projects

Founder and Director of Funky Projects. Asier works on innovation through design, so in 2002 he founded the Innovative Consultancy company Funky Projects, specialised in service design and strategic creativity that works to develop innovation in services/products for companies and institutions which aim to develop innovation centered on people.


César Astudillo

César Astudillo

Unit Coordinator of the Master, Strategic Designer at Designit Madrid

With an eclectic profile which combines software development for banking devices, videogames design, comics and music composing, César Astudillo is currently working as an executive partner at Designit, where he deals with important interdisciplinary design projects for companies and institutions in any industry, from telecommunications to biotechnology.

Carlos Goga

Carlos Goga

Tutor of the Master, Strategy and Operations Consultant

Mario Moya - Tutor Master of Strategic Design Labs

Mario J. Moya

Tutor of the master, VP MIT Enterprise Forum Spain, Founder & Partner of ADASRA Ventures

Founder of the ADASTRA Ventures strategic consultancy firm, where he develops growth and business strategies for technology companies, and Vice-President of the Business Forum at MIT. Mario has a Master of Science in Industrial Engineering from the Politécnica in Madrid and the "Grande École” ENSTA, and has taken other business and international relations postgraduates at ENA, SEI, CESEDEN and ICEX-CECO


Former Students

Benjamin van Gelder - Former Student 2014 - Strategic Design Labs - IED Madrid

Benjamin van Gelder

Strategic Design Labs 2014

Founder of Cooks in Town

Laura Mareli Valdez - Former Student 2014 - Strategic Design Labs - IED Madrid

Laura Mareli Valdez

Strategic Design Labs 2014

Founder of We’ll Make it Real

Sidhika Sooklal - Former Student 2013 - Strategic Design Labs - IED Madrid

Sidhika Sooklal

Strategic Design Labs 2013

Digital Interactive Consultant at Accenture Interactive

Carolina Botto - Former Student 2012 - Strategic Design Labs - IED Madrid

Carolina Botto

Strategic Design Labs 2012

CEO of Joinnus

Vernon Montero - Former Student 2012 - Strategic Design Labs - IED Madrid

Vernon Montero

Strategic Design Labs 2012

CEO of Oxymoron Madrid

Mai Quant - Former Student 2011 - Strategic Design Labs - IED Madrid

Mai Quant

Strategic Design Labs 2011

Programme Manager en Barrabés Meaning



The Master of Strategic Design Labs is planning two international trips during which design studios, exhibitions, educational institutions, museums, companies and research institutions that represent a fundamental tool in the training of Masters of Design and Innovation will be visited.

The presence of students in major cities provide them with a professional and academic network. It is, in short, a unique personal experience and a key form of commitment to their careers.

In previous editions our students visited destinations such as:

  • Basque Country: creativity has led this region to reinvent itself and become a reference point in the world of innovation.
  • Berlin: regarded internationally as the great creative metropolis, which has enabled it to become the first German city to enter the global network of “Creative Cities”.
  • New York and Boston: major world capitals defined by entrepreneurship, essential destinations to understand the latest trends in technology, tools, methodology and communication.


Workshops are creative events based on the combination of conceptual and practical exercises that allow students to discover new methodologies, strengthen teamwork dynamics and encourage a multidisciplinary approach, to apply the knowledge acquired during the course.

Among other matters discussed in the Master of Strategic Design Labs we find new technologies in business processes, trends and new design concepts, and strategic planning and management.

Some of the workshops which have been conducted in previous editions include:

Service Design - Vincenzo di Maria - Workshop - Strategic Design Labs - IED Madrid

Service Design

Vicenzo di Maria, Co-Founder of Commonground.

In this workshop we have explored the boundaries between design and social innovation: how innovation in services can add value.

Creative Thinking - Juan Prego - Workshop - Strategic Dsign Labs - IED Madrid

Creative Thinking

Juan Prego, Managing Partner of Actitud Creativa

Fomentar el desarrollo del pensamiento creativo para obtener un sistema de solución de problemas innovador.

Social Innovation - Tommaso Canonici - Jorge Marínez - Workshop - Strategic Dsign Labs - IED Madrid

Social Innovation

Jorge Martínez (Founder and Creative Director of Germinal Comunicacion) y Tommaso Canonici (VP at Opinno Think)

In search of social change through design and innovation, to produce a social innovation project that sought real solutions to the problems.

Complexity Management - Elizabeth Pastor - Workshop - Strategic Design Labs - IED Madrid

Complexity Management

Elizabeth Pastor, Innovation Consultant and Co- Founder of Humantific

How to make sense of complex and ambiguous situations with methods and tools from Visual Sensemaking

Ficha del curso

Master of Strategic Design Labs

  • Tipo de curso: Masters of Design and Innovation
  • Idioma: English
  • Escuela: Management
  • Créditos IED: 90
  • Fecha Inicio: January 2017
  • Duración: 10 months
  • Horario: Morning-Afternoon
  • Asistencia: in-person
  • Titulación: Private At the end of the course, students will receive a private diploma attesting to their satisfactory completion of the course
  • Dirigido a: Professionals related to the field of design, in the broadest sense of the term, with previous studies or professional experience in the area. It is also geared towards people with proven experience in related areas. This Master is a multidisciplinary and international program, on the frontier between design and business management.
  • Proceso de admisión: To access this program, students will be selected based on: • Updated curriculum vitae. • Certificate of studies (scanned original document). • Work portfolio (if you have one). • Motivation letter, explaining your interest in this programme. • It is essential to be bilingual in English / Spanish, in order to be able to follow the classes correctly, with a medium-high oral and written level in both languages. • Interview in person, by telephone or via Skype.
  • Tasa de matrícula: 4000 €
  • Tasa del curso: 18900 €
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By pressing “Send” I accept the “Legal notice ” And the “Privacy policy ”. * Obligatory fields