Methodology and Program
The Master of Communication Design Labs provides the keys for learning how to manage the complexity of inter-connected disciplines in creative processes, to learn, master and recover language resources and their application, and to lead the management of multidisciplinary teams.
The flexible methodology serves as an example of the complex, multidisciplinary environment in which students must work, and is also the context that favors the conceptual analysis and development of communications concepts. Creative/communicative roles in business are undergoing a constant process of transformation, demanding a new professional profile.
Companies in all industries need a different figure of the Creative Director, a person who is capable of coordinating and dialoguing with diverse specialists working in the same environment. The challenge is to break through the boundaries that have been created among disciplines, reaching a way of thinking more focused on managing processes that drive creativity, strategies and business.
The program is structured in 5 areas:
- Introduction
- Concept
- Strategy
- Collaboration
- Thesis
In these different areas, students become familiar with the history of design, advertising and communications; the keys to conceptual thinking necessary for stimulating their creativity and capacity for innovation; common communicative strategies; and the bases of coaching multidisciplinary work teams; all of which lead to the final thesis project, developed by students expressly for prestigious brands.
This post is also available in: Spanish
