The Master of Product Design Labs teaches students to give shape to their ideas and define a product development project down to the last detail, considering both the possibilities and limitations of the industrial manufacturing processes.

It brings the students to the point between production conceptualization and commercialization strategy: through the materialization of ideas using industry tools; the innovation of materials and manufacturing processes, all in a creative way that anticipates the market’s demands.

It trains designers with entrepreneurial initiative, capable of maneuvering themselves in the real world. Starting with either their own project or given an external project, they manage the product industrialization process in its totality, succeeding in each project phase and collaborating with specialized professionals in a way that strengthens their research, conceptualization and communication skills. The Master’s asks students to think of a scenario or project they would like to explore more in-depth.