Iwi is a digital platform that will bring a daily menu of healthy meals to your table, depending on the needs of every customer that uses it.
IWI, by Gustavo Rubiano
- Course: Masters of Design and Innovation in Strategic Design Labs
- Edition: Enero 2015
- School: Management
- Headquarters: Madrid
Today, there is a trend towards people wanting to change their eating habits and to eat more healthily. The idea is to take advantage of this and help people to adopt a diet which is as changeable as every user who needs it.
The process from realizing this to coming up with the subject of the thesis started from an investigation into the tendencies and needs of users, for which I carried out interviews with different people who normally used platforms to order home-delivery meals. Then, an opportunity a need, was found, to lay out the idea more clearly with possible customers, partners and people who gave their point of view on the project, until I came up with a prototype of the business idea.